Subaru Dominates iSpot's Ranking of Most-Seen Auto TV Ads

Two Subaru spots racked up 452.6 million TV ad impressions.

Subaru Dominates iSpot's Ranking of Most-Seen Auto TV Ads
Photo by John Michael Wilyat / Unsplash

For the second week in a row, Subaru owns two of the five most-seen auto TV ads, per iSpot data shared with WardsAuto. The spots take first and second place — up from third and fourth last week. While they have similar estimated national TV ad spend, impressions and top programs/networks for impression delivery, the commercials take drastically different tones. The first-place spot (229.2 million impressions) highlights the automaker's "Love Promise," while the No. 2 ad (223.5 million impressions) spreads the news that Subaru was named the 2023 Best Mainstream Brand by Consumer Reports.

  • With 157.6 million TV ad impressions, a Chevrolet Blazer EV spot takes third place. The ad is a Barbie movie tie-in with appearances from several cast members.
  • The fourth-place Ram Trucks commercial leaned into sports for impression delivery, and scored above the norm for attention, likeability, desire and relevance, according to iSpot's Creative Assessment.
  • Kia rounds out the ranking with an ad for the '23 Sportage Hybrid. Over half (62%) of its 105.2 million impressions came from primetime ad airings.