Paramount+ - THE MEASURE

Sign in Subscribe

Paramount+

A collection of 9 posts

Peacock's Olympic-Sized Bet On Subscriber Loyalty

Peacock's Olympic-Sized Bet On Subscriber Loyalty

The following is a selection from Brandon Katz of Parrot Analytics. Peacock is instituting a $2 price increase in July, ahead of the Summer Olympics in Paris – which is not a new strategy for streaming services, as the hope is the events drive subscriber acquisition that stays beyond the timeline

Are Paramount+ And Peacock Complementary Services?

Are Paramount+ And Peacock Complementary Services?

The following is a selection from Brandon Katz of Parrot Analytics. As pressure grows for streaming services to find both stability and growth opportunities, consolidation talk is growing. Paramount+ and Peacock have talked about the possibility of a partnership, but would such an agreement be advantageous for the two services?

Which Streaming Services' Content Is Getting Older (And Younger)?

Which Streaming Services' Content Is Getting Older (And Younger)?

The following is a selection from Brandon Katz of Parrot Analytics. The average age of content on a given streaming service can tell observers quite a bit about its larger strategy, as data from Parrot Analytics points out. Parrot shows that the U.S. libraries of Netflix (57.8%) and

Playing It Safe: Why Shows Have Receded To Reboots

Playing It Safe: Why Shows Have Receded To Reboots

The following is a selection from Brandon Katz of Parrot Analytics. In 2023, reboots, remakes and revivals accounted for a 3.4% share of scripted shows released in the U.S., according to Parrot Analytics. While this marked a jump from 2.4% in 2022, it was also down from

Paramount+ Leads Streamers for February Growth in Earned Media Value

CREATOR ECONOMY

Paramount+ Leads Streamers for February Growth in Earned Media Value

Paramount+ netted $29 million in Earned Media Value (EMV) in February — a notable 151% increase from its January EMV — making it the top streamer by month-over-month growth, according to a new analysis from CreatorIQ. It also led for year-over-year EMV growth, with an 81% increase from February 2023. * Additionally, Paramount+

Streaming Catches Super Bowl Uptick

Streaming Catches Super Bowl Uptick

National linear TV still controls Super Bowl watch-time, but by a shrinking margin – as data from Inscape dives into. While linear TV’s share of Big Game viewing fell by 3.9% year-over-year, streaming climbed by 2.1%. More from Inscape's analysis of Sunday's Super Bowl

Tubular Data: Streaming/Broadcast Audience Overlap Still Relatively Small

CREATOR ECONOMY

Tubular Data: Streaming/Broadcast Audience Overlap Still Relatively Small

As more streaming shows are airing on broadcast TV (and cable), it's natural to wonder how many of those traditional TV viewers are actually tuning in for the first time. It ends up being quite a few, according to new data Tubular Labs shared exclusively with Deadline this

Which ‘Plus’ Gets Biggest Ad Push?

TV ADVERTISING Featured

Which ‘Plus’ Gets Biggest Ad Push?

Paramount+ is getting the biggest TV promo push of any streaming service, and in general, streamers are betting on NFL audiences – as new data from iSpot’s Q3 report showcases. * NFL games delivered 9% of Q3 TV ad impressions for streaming services (No. 1 among all programs), while college football

Star Trek Stuns For Paramount+

Star Trek Stuns For Paramount+

In a sea of IP-driven streaming content, Star Trek rarely gets the same fanfare as its counterparts. Yet, the long-running franchise has no problem drawing in similar audience demand, as data from Parrot Analytics highlights. Star Trek: Strange New Worlds had 45x higher demand than the average show in its