Which Streaming Services' Content Is Getting Older (And Younger)?

Which Streaming Services' Content Is Getting Older (And Younger)?
Photo by Vlad Sargu / Unsplash

The following is a selection from Brandon Katz of Parrot Analytics.

The average age of content on a given streaming service can tell observers quite a bit about its larger strategy, as data from Parrot Analytics points out. Parrot shows that the U.S. libraries of Netflix (57.8%) and Apple TV+ (54.7%) lead all eight premium SVOD services in TV series that last released a new episode in the past one to five years.

  • The concentration of recent TV shows on the supply side also aligns with audience demand trends; Apple TV+ (95.8%) and Netflix (51.1%) lead all services in demand generated for TV originals. TL;DR – they're focused on new programming.
  • Legacy TV-affiliated services like Peacock and Paramount+, however, find themselves far more tethered to older library content – with over 25% of available titles originating more than 10 years ago.
  • Interestingly, Amazon Prime Video is also heavier on older titles (22.7% are 10 or more years old) over new (just 13.4% are less than six months old), thanks to its rental focus that pushes an omnibus approach.

[read the rest of Brandon Katz's post on TVREV]