MARKETING How Vertbaudet Used Marigold to Grow Conversions Powered by Marigold, Vertbaudet's 'Welcome Campaign' achieved excellent conversion rates.
MARKETING How Crew Clothing Grew Customer Purchases By 3X A case study from British-inspired casual clothing brand Crew Clothing illustrates how a revamped strategy focused on new customer acquisition and email improvements in partnership with Nest and Wunderkind led to enhanced revenue growth. The brand worked with Nest to realign paid social to focus on new acquisition and brand
MARKETING Marigold Helps Camper Footwear Up Email Conversions by 36% A recent case study from relationship marketing company Marigold reveals how international footwear company Camper saw success with a personalized email campaign. Camper teamed up with Marigold and agency partner BeRepublic to maximize performance of a winter sales campaign via email. * A key element was a behavior-based targeting strategy paired
MARKETING A BTS Look At How UNIQLO Boosted Revenue 9X UNIQLO leveraged Wunderkind’s Identity Network to deanonymize 45% of site traffic, resulting in a 13x increase in triggered email reach and a 9.4x boost in revenue for the retailer.
MARKETING Brand Purpose Messaging Resonates More With Younger Consumers 77% of Gen Z and 81% of Millennials cite they are likely to engage with messages about brand purpose-related activities, per Marigold
MARKETING Data: Media Planning, Creative Execution Still Aren't In Sync The following is a selection from Grant Parker of Mediaocean. Despite significant strides in recent years, media planning and creative execution are still pretty far apart. Recent data from Mediaocean reveals a staggering 89% of survey respondents acknowledge the absence of fully synchronized media and creative processes. * Nearly half (49%
MARKETING Study: There’s Immense Brand Loyalty Among U.S. Consumers According to relationship marketing company Marigold, 78% of U.S. consumers will pay more to shop with brands they’re loyal to — up from 72% last year, and notably higher than the 63% reported among global consumers. * But U.S. consumers also hold brands to a higher standard, demanding more
MARKETING The Personalization vs. Privacy Balancing Act Insights from Marigold's 2024 U.S. Consumer Trends Index
MARKETING Key Insights from Marigold’s 2024 U.S. Consumer Trends Index Marigold's 2024 U.S. Consumer Trends Index reveals insights around marketing channels, brand loyalty and more.
MARKETING How Great Clips Successfully Created the Perfect Value Exchange “You need data. Consumers have it.” Global martech company Marigold cuts to the chase with those two simple sentences in its 2024 Global Consumer Trends Index, which reveals how brands can best connect and build relationships with their customers. Creating a value exchange (a transaction between two parties that results
MARKETING Data: Brands Should Lean Into Loyalty More than six in ten consumers will pay more to shop with the brands they’re loyal to, according to Marigold
MARKETING Kurt Geiger Sees 151% Increase in Conversions with Wunderkind Implementation Although Kurt Geiger saw notable results with an integration of Wunderkind, a leading AI-powered cross-channel performance marketing platform, on its UK-based flagship website, the brand decided to go it alone for its other portfolio websites. After months of building out in-house triggered email and opt-in marketing solutions, Kurt Geiger saw
MARKETING Marigold: 63% of Consumers Don’t Trust Social Ads New research from martech firm Marigold reveals that 63% of consumers don’t trust the advertising they see on social media — and 55% are engaging with social platforms less for the sake of their mental health. But that isn’t totally stopping people from purchasing via social: Of the 10,
MARKETING Personalization, Data Privacy Among Consumers’ Priorities for Brands Of the 10,000+ people surveyed for Marigold's 2024 Global Consumer Trend Index, 85% say their favorite brand treats them like an individual.
MARKETING What's The Impact Of Merging MarTech And Adtech? Recently, cross-channel performance marketing and advertising software company Wunderkind rolled out its Publisher Growth Suite, alleviating what are often competing advertising and marketing strategies operating in silos and competing for reader attention. The solution enables publishers to meet their audience where they are in their lifecycle, with relevant content. * Some
MARKETING Truthset Study Reveals Major Data Inaccuracies, Opportunities For Improvement A new study from Truthset, in partnership with the Coalition for Innovative Media Measurement (CIMM) revealed major findings around data accuracy – or lack thereof – that impacts billions of dollars in marketing spend. * The study found large-scale accuracy variations for matches between email addresses and household postal addresses across the data
MARKETING Data Industry Included Just 58% Of U.S. Hispanic Audiences In Q2 A Q2 2023 study from Truthset revealed that the data industry includes just 58% of Hispanic audiences in the U.S. With 42% of Hispanic audiences not recorded in data sets, advertisers can’t properly allocate targeted ad spend, while content owners are missing opportunities to develop more programming for
MARKETING Customers Will Share These Personal Details For Better Service One way to advance your loyalty program is by incorporating interactive experiences like surveys, polls, giveaways and games. These features entice customers to willingly share personal information in return for personalized content, better customer service and exclusive offers. Relationship marketing provider Marigold asked consumers what type of information they would
MARKETING How Media Brands and Publishers Win New Subscribers With Email Newsletters Data from Marigold highlights the best ways publishers can use email newsletters to win and retain readers.
MARKETING Media Companies Grow Social Reach The WGA went on strike on May 2, potentially putting major U.S. media companies in a bind for content. Despite a lack of new scripted content, though, these giants actually increased unique U.S. viewers across YouTube and Facebook in May. Tubular Labs’ Audience Ratings shows Comcast, Paramount, Disney
MARKETING Donatos Pizza Captures Bigger Slice of Customer Engagement Membership engagement rates increased by 23% with Marigold loyalty rewards program.
MARKETING Study: Luxury Brands May Be Recession-Proof While rececession fears spark plenty of shifts to consumer behaviors, luxury brands may be immune to these dynamics, according to a new study from Wunderkind. The survey found that 89% of consumers are expected to maintain or increase purchases of “luxury-specific” items in the year ahead. Of the consumers surveyed,
MARKETING Amazon Gives Queen’s 'Cool Cat' A Major Boost Amazon’s recent TV ad “Tache” has breathed new life into a deep-cut track from Queen called “Cool Cat” according to data from Songtradr, boosting its Spotify popularity score by over 33%. Since the ad first aired on March 13, Songtradr data shows the track’s popularity score rose from
MARKETING In Marketing, Age Matters According to Marigold’s 2023 U.S. Consumer Trends Report, few factors offer as stark a difference on multiple levels than age.
MARKETING Gen Z Remains Optimistic About Economic Future New research from Wunderkind finds 78% of Gen Z generation have no plans to reduce spending.
