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A collection of 359 posts

Metro by T-Mobile Addresses Inflation with No. 2 Most-Seen Wireless Ad

Metro by T-Mobile Addresses Inflation with No. 2 Most-Seen Wireless Ad

The TV spot has racked up nearly 1.2 billion TV ad impressions since it debuted in late April, per iSpot.

Data Shows More Stans For Tech Brands, Winning Consumer Fandom

The Measure Newsletter

Data Shows More Stans For Tech Brands, Winning Consumer Fandom

This Week On The Measure: * Tech Giants Winning Consumer Fandom * Longer-Form Videos Dominate YouTube Watch-Time * Learn More About Video Duration At VidCon * WBD Splits Up — But Can It Catch Up? * Nearly 10% Of B2B TV Ad Reach Comes Via Fox News * Majority Of Sports Viewers Like ‘Prime Vision’ AI Features

Patriotism Wins For Sonic’s “Smasher Burger” TV Ads

Patriotism Wins For Sonic’s “Smasher Burger” TV Ads

Sonic's 'Smasher' burger ads have notched notable positive purchase intent with viewers, per iSpot

For B2B Brands, Fox News Provides Nearly 10% Of TV Ad Reach

For B2B Brands, Fox News Provides Nearly 10% Of TV Ad Reach

Television isn't just for B2C advertising. B2B brands are able to find their intended buyers through ads as well – especially during specific programming like news and sports. As part of the new CTV Playbook for B2B Marketers, a TVREV report created with LinkedIn and iSpot, is a selection

Brands Are Missing TikTok's Golden Window For Views

The Measure Newsletter

Brands Are Missing TikTok's Golden Window For Views

This Week On The Measure: * 1-2 Min. TikTok Brand Videos Score Most Views * Michelob Scores As NBA Playoffs’ Top Brand * Truthset’s Gregg Galletta On Data-Rated Audiences * Brand Equity Equals 52% Of Consumer Purchase Motivation * 43% Delaying Apparel Purchases To Wait For Sales * 70% Of Consumers Would Use Wish List

Gas Station Videos + Linear & Digital Helped Applebee’s Drive 27% Lift In Patrons

Sure, video is literally everywhere now for consumers, but brands are still trying to find the unique marketing mix over platforms that helps drive [pun intended] optimal business results – be it box office ticket sales or web site visits. A study from MAGNA Media and leading, national on-the-go video network

GEICO Leads Stanley Cup Playoff TV Ad Reach

GEICO Leads Stanley Cup Playoff TV Ad Reach

The Florida Panthers may be the most-seen NHL team during this year's Stanley Cup Playoffs, simply by the number of games they've played. But which brands are leveraging playoff matchups for the most TV ad reach this spring? Data from iSpot shows that GEICO is leading

How Booze Is Pouring It On TV

The Measure Newsletter

How Booze Is Pouring It On TV

This Week On The Measure: * Stella Artois Pours On Streaming Ads * Tariff Concerns Spurring Purchase Delays * LOL Network Using Movies To Compete With TV * Chewy Breaks Through On Linear * 42% Say Personal Relationships Trigger Anger * Marketers Look For Awareness, Acquisition Balance * This Week’s Free Report: Beverage Brands TV Transparency

Hilton's Conrad Hotel Brand Soars With Streaming Ads

Hilton is a household brand name, and one of the biggest in the travel space. But some of its subsidiaries – while successful – may not have the same consumer recognition. Or at least, they didn't until Hilton started blitzing both streaming and linear TV with advertising. * Data from iSpot

Mountain Dew Streaming Ad SOV Up 2x Vs. 2024

Mountain Dew Streaming Ad SOV Up 2x Vs. 2024

As part of its Q1 Beverage Brands TV Transparency Report, iSpot reveals which beverage brands are leaning into streaming.

Alcohol Brands Grow TV Spend By 33% Year-Over-Year

Alcohol Brands Grow TV Spend By 33% Year-Over-Year

iSpot’s new Beverage Brands TV Transparency Report reveals shifts in spend, reach and creative across both alcohol and non-alcohol categories.

Marketers Planning More Value-Based Messaging In 2025

The Measure Newsletter

Marketers Planning More Value-Based Messaging In 2025

This Week On The Measure: * 60% of Marketers Are Increasing Value-Based Messaging * Nutrafol Leads Supplement Streaming Ads * Exploding Kittens Blows Up On YouTube * Wayfair Wins on CTV With +19% Ad Breakthrough * Women’s Sports Fans Want Better TV Tune-In Info * This Week’s Free Report: U.S. Tariff Effect–Exclusive

Burger King Pushes Value In TV's Most-Seen Ad

Burger King Pushes Value In TV's Most-Seen Ad

As economic pressures ramp up for consumers, some brands are responding with tariff-related price increases – while others are addressing the stress with price- and value-focused messaging. Among quick-serve brands, Burger King has seemingly led the way with ads leaning into deals and lower prices. * According to iSpot data, Burger King&

Subaru Ad With Dog Family Fetches 54% Positive Purchase Intent

Subaru Ad With Dog Family Fetches 54% Positive Purchase Intent

In April, a Subaru Crosstrek ad stood out for both its likeability and positive impact on purchase intent, per iSpot.

Nutrafol Has Category-Leading Streaming Ad SOV of 17.6%

Nutrafol Has Category-Leading Streaming Ad SOV of 17.6%

iSpot competitive data shows top vitamin and supplement brands measure up on linear TV vs. streaming.

Is Dick's $2.4 Billion Foot Locker Buy The Right Fit?

Is Dick's $2.4 Billion Foot Locker Buy The Right Fit?

Dick's Sporting Goods is buying fellow retail brand Foot Locker for $2.4 billion, as was announced this week. The move would marry one of the lone remaining "sporting goods stores" in the U.S. and one of its only national sneaker retailers. Would the buy

53% of Marketers Prioritizing Outcomes-Based Buying in 2025

53% of Marketers Prioritizing Outcomes-Based Buying in 2025

When asked to pick the most critical factor when buying and negotiating media, 53% of iSpot survey respondents said outcomes.

Allstate No. 1 Brand on Streaming With 1.15% SOV

iSpot's latest latest report reveals which advertisers had the highest share of voice on streaming in Q1 2025.

Most-Seen Industries on Linear TV: QSRs Sizzle, Autos Down-Shift

Most-Seen Industries on Linear TV: QSRs Sizzle, Autos Down-Shift

The current economic uncertainties in the U.S. are already prompting changes in how some industries advertise on national linear TV. According to iSpot’s Q1 2025 TV Ad Transparency report, automakers — a category that absolutely is impacted by tariffs — saw decreased reach year-over-year. On the flip side, quick-serve restaurants

Streaming Advertising Needs Ad, Not Program, Measurement

The Measure Newsletter

Streaming Advertising Needs Ad, Not Program, Measurement

This Week On The Measure: * Ad-Centric Research Shows Streaming Growth * Demographic Differences On Tariffs * What Else Are MrBeast Viewers Watching? * Pharma’s Growth (Or Lack Thereof) On Digital * Help Us, New York Knicks, You’re Our Only Hope * This Week’s Free Report: The Shoppable TV Report: 2025 and Beyond,

Streaming’s Rise Continues As Advertisers Diversify Strategies

Streaming’s Rise Continues As Advertisers Diversify Strategies

Audiences continue to shift toward cross-platform viewing, as revealed by iSpot’s new TV Ad Transparency Report. But even as TV ad impressions declined, linear spend has risen, which iSpot Chief Commercial Officer Mark Myers says “shows that brands aren't pulling back, they're getting smarter—prioritizing

Streaming Still Has Some Measurement Challenges

Streaming Still Has Some Measurement Challenges

Less than half of iSpot survey respondents say they get linear/streaming overlap data, programming data and attribution data.

Starbucks Dominates Streaming Ads For Coffee Brands

Starbucks Dominates Streaming Ads For Coffee Brands

Given the ability to target specific (and local) consumers via streaming, it's a popular place for quick-serve advertising. And even as Chick-fil-A seems to dominate the overall QSR category in terms of streaming footprint, Starbucks jumps above the competition when it comes to the coffee side of QSR