XR Addresses Growing AI Ad Pay Opportunity
XR is getting actors paid for AI performances, the enormous GLP-1 TV ad market, and more in this week's Data Dose newsletter.
This Week’s Data Dose:
- XR Expands Pay Platform To Cover AI Performances
- Quantifying TV And Video's GLP-1 Ad Market
- How TurboTax Owns Tax Season On YouTube
- Digesting Disney+’s Streaming/Theatrical Intent
- This Week’s Free Report: March Madness Across Creatives, Audiences, Outcomes (via iSpot)
XR Expands Pay Platform To Cover AI Performances
With nearly 22% of marketers already experimenting with digital replicas and synthetic performers, XR (Extreme Reach) is getting ahead of a growing market need. The Measure spoke to CMO Graham McKenna and Managing Director Tim Hale about XR’s celebrity pay platform now covering AI performances. [READ MORE]
Quantifying TV And Video's GLP-1 Ad Market
Amazon’s recent announcement that it would enter the GLP-1 market puts perspective on just how big weight loss drugs have become. iSpot data shows that GLP-1 spots accounted for over $171 million in est. national linear TV ad spend in Q1 alone. [READ MORE]
How TurboTax Owns Tax Season On YouTube
Tubular Labs data shows how TurboTax takes tax season by storm, using YouTube. TurboTax was Q1’s top U.S. brand by minutes watched, and generated hundreds of millions of views via sponsored videos as well. [READ MORE]
Digesting Disney+’s Streaming/Theatrical Intent
Zootopia 2 was a bounceback release for Disney, both in theaters and on streaming. But will the same be true for Hoppers or more adult-focused titles? Greenlight Analytics looks at intent for recent/upcoming Disney movies to see the difference between streaming and theatrical intent. [READ MORE]
This Week’s Free Report: March Madness Across Creatives, Audiences, Outcomes, from iSpot
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