Inside The NFL's Winning YouTube Play
The NFL's rise on YouTube telegraphs the league's next TV move, Behr ads paint a rosy purchase intent picture, and more in this week's Data Dose newsletter.
This Week’s Data Dose:
- Inside The NFL’s Winning YouTube Play
- Behr Paints A Product-First Story
- Q1 Search Traffic Slows In Most Regions
- Paramount & WB Are Competing For Same Audience
- This Week’s Free Report: March Madness Across Creatives, Audiences, Outcomes (via iSpot)
Inside The NFL’s Winning YouTube Play
The NFL has been telegraphing its reported deal with YouTube for live games since last fall. Tubular Labs data shows the league’s owned views grew by more than 50% year-over-year during the 2025 season as it uses the platform to reach younger audiences. [READ MORE]
Behr Paints A Product-First Story
Behr’s new spot, “Painting Can Be A Pain” is outperforming other paint ads with messaging that frames itself as a reliable solution to consumer problems. iSpot data reveals how the ad is beating category norms for effectiveness and purchase intent. [READ MORE]
Q1 Search Traffic Slows In Most Regions
Search traffic slowed significantly in many regions around the world in Q1. Chartbeat data shows that while search made modest gains in Africa, Southern Europe and Latin America, Central Asia, the Middle East, North America and other regions saw search dip as a share of pageviews. [READ MORE]
Paramount & WB Are Competing For Same Audience
More than half of households subscribed to both Paramount+ and HBO Max have net worths under $50K – which could present a long-term streaming challenge for a combined Paramount/WB entity, as Greenlight Analytics highlights. [READ MORE]
This Week’s Free Report: March Madness Across Creatives, Audiences, Outcomes, from iSpot
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