NBCU's Super Mario Trailers Deliver Galaxy-Sized Ad Reach

This Week’s Data Dose: 

• Super Mario Galaxy's Super Reach On NBCU Networks
• Creators Can Pour Into Beer Sales Success
• Where Is Traffic From Social Growing?
• Among Adults, Millennials Already Use More AI For Content Recs
• This Week’s Free Report: Anime Creation and Consumption Report, Part 1 (Via Tubular Labs)

Super Mario Galaxy's Super Reach on NBCU Networks

The Super Mario Galaxy Movie's box office bonanza comes on the heels of a strategy built on NBCU ads. iSpot data shows how NBC, USA, Telemundo, MS Now and others delivered more than 50% of ad reach for the film leading up to – and through – its release. [READ MORE]

Creators Can Pour Into Beer Sales Success

Brands don't need the biggest creator to spur the largest potential sales result. Recent Tubular Labs research shows how one creator's niche popularity could drive as much as $484K in Corona sales per video, given his high engagement rate and drink content crossover on TikTok. [READ MORE]

Where Is Traffic From Social Growing?

New Chartbeat data shows that while Africa has the highest share of pageviews coming from social media platforms, Asian regions and North America were the areas where social actually gained share in Q1 2026 (vs. Q4 2025). [READ MORE]

Among Adults, Millennials Already Use More AI For Content Recs

Gen Alpha 13-to-14 year-olds may be all-in on AI, according to recent Gracenote data, but among adults, Millennials are already leading the way. Gracenote research shows 41% of Millennials use AI for sports and entertainment content recommendations, while 45% use AI to find a program or game. [READ MORE]

This Week’s Free Report: Anime Creation and Consumption Report, Part 1 – From Tubular Labs

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