Key Creative, Audience And Outcomes Insights Around March Madness

March Madness is one of TV's most unique events, and as such, provides brands with a unique opportunity to reach audiences at scale.

But reach is just part of the larger picture. The sheer number of games during both the men's and women's tournament give advertisers just seconds to land effective creative messaging. So how do marketers take advantage of the opportunities of tournament time while pushing past its challenges?

iSpot's new report – March Madness Across Creatives, Audiences, Outcomes – details how brands succeeded this year, with key insights like:

• How NCAA Tournament ads performed with college basketball fans, compared to the general population.
• Which NCAA sponsor ads generated the highest share of positive purchase intent responses.
• Advertiser overlap between tournaments – and how the women's event actually had more viewers that ONLY watched those games (and not the men's).
• Importantly: How tournament ads from Buffalo Wild Wings and Dick's Sporting Goods correlated to signficant foot traffic conversions shortly after exposure.

The next major sporting event is just around the corner. Dig into more insights around how brands won with NCAA Tournament ads today.