The One ChatGPT Ad That’s Winning With Viewers

As AI becomes integrated more and more into everyday life, it’s no surprise that the companies behind it are turning to large-scale TV advertising to attract users. But translating complex technology into compelling, relatable creative hasn’t been easy. ChatGPT’s early campaigns, in particular, often struggled to connect with viewers — until recently. 

iSpot recently analyzed 12 ChatGPT ads airing between the 2025 Super Bowl and mid-February 2026 and found that all but one underperformed against AI software benchmarks. One key reason: Much of the creative has leaned into long strings of on-screen text. Those may be a natural extension of the chatbot interfaces, but after surveying (real) human viewers, iSpot found one thing was clear: People do not like having to read tiny text while watching video. 

But now ChatGPT may have found a winning solution with “Family Farm,” which outpaced category norms and delivered a more emotionally resonant experience by focusing on narrative, relatability and clear use cases. 

• Within the AI software category, the spot performed in the 94th percentile for attention and likeability, and the 93rd for relevance. 
• 23% of surveyed viewers said the message was the “single best thing” about the ad (above the 16% recent category norm), while 11% preferred the characters (vs. 11% norm).
• Viewer comments suggest that the family narrative — and how technology can help support the legacy business — appealed to a wide, cross-generational audience. 
• Since it began airing on February 8, 2026, the spot has racked up 121.8 million TV ad impressions, most of which from college basketball: Over 69% of total reach came from men’s games (including some of the tournament), while nearly 11% came from women’s college basketball games.