ESPN

A collection of 29 posts

TV ADVERTISING

Big Box Shoppers Are Big On Watching Broadcast TV

The price tag attached to broadcast programming – especially live sports – may be high. But for many industries, it's also warranted because of the reach it provides intended audiences. Case-in-point? Big box retailer shoppers were most likely to watch Big 4 networks and sports in September 2025, according to

SPORTS

Verizon Leads As NFL's Most-Seen Week 1 Advertiser

The 2025-26 NFL season is officially off and running after a first weekend full of exciting games. But beyond the action on the field are the large collection of ads old and new running during game breaks – where Verizon was the most-seen brand during week one, as iSpot data points

SPORTS

ESPN’s Audience Is High On Shorts, Low On Watch-Time

ESPN was able to grow its unique U.S. YouTube viewers by 25% month-over-month in July, to 38.8 million – according to data from Tubular Labs. However, the sports giant is not growing audience on the back of longer-form videos. It’s primarily on Shorts. * In July alone, 66% of

SPORTS

How Top NBA Teams Appear Across New TV Deals' Partners

The 2025-26 NBA season was released last week, and one of the bigger headlines was the increase in overall national games. That jump impacts some teams more than others, however, as the data below shows. * Four different teams will appear across national TV/streaming networks (ABC/ESPN/NBC/Peacock/Amazon)

TV ADVERTISING

For B2B Brands, Fox News Provides Nearly 10% Of TV Ad Reach

Television isn't just for B2C advertising. B2B brands are able to find their intended buyers through ads as well – especially during specific programming like news and sports. As part of the new CTV Playbook for B2B Marketers, a TVREV report created with LinkedIn and iSpot, is a selection

SPORTS

Insurance Stands Out As Spender During NFL Draft

The 2025 NFL Draft wrapped up over the weekend across four networks (ABC, ESPN, ESPN2 and NFL Network), and brands were eager to cash in on the excitement as teams selected new players. Data from iSpot breaks down top brands and industries from the three-day event, by share of est.

CREATOR ECONOMY

TikTok Turns Up NCAA Tournament Hype Cycle

The NCAA Tournament is never short on buzz each year. And despite a chalky result on both the men's and women's in 2025, March Madness hype on TikTok is already on pace to outdo last year's results – according to new data from Tubular Labs.

SPORTS

MLB Can Harness Shohei Ohtani's Popularity For Global Growth

Major League Baseball's TV trials and tribulations are well-documented, but the league does have one significant card left to play to maximize the value of its media rights: Los Angeles Dodgers slugger (and pitcher) Shohei Ohtani. The three-time league MVP was in his native Japan for the Tokyo

SPORTS

ACC Settlement Plots Future Of College Conferences

Following a lengthy and public back-and-forth, the ACC, Clemson and Florida State settled on a new revenue distribution model earlier this month. The agreement is likely to keep conference membership in place as-is for at least the next four-to-five years, while making some concessions to Clemson and FSU around their

CREATOR ECONOMY

Top TikTok Creators Show Importance Of Platform Diversification

TikTok's short-term ban highlighted how successful many (especially U.S.) creators are on the platform – but also how essential it is for all creators to find platform diversification in order to maximize audience reach. Data from Tubular Labs shows how top TikTok creators approached platform diversification in a

TV Measurement

CFB Bowl Games Give ESPN Watch-Time Win

Thanks in part to the Rose, Peach and Sugar Bowls, ESPN captured a a 10.44% viewership share last week, per Inscape.

SPORTS

ESPN's Holiday Season Ad Attention Is A Present In Primetime

The holiday season is a crowded time of year, especially on TV. But with a strong roster of premier sports and special one-off events, ESPN has been able to cut through the primetime holiday ad buzz better than any other top network so far, as data from iSpot showcases. With

CREATOR ECONOMY

House Of Highlights Holds Social Sports Video Crown

According to Tubular Labs’ Audience Ratings data, House of Highlights dunked on competitors in September 2024 with its NBA recaps, garnering 62.9 million unique U.S. viewers across YouTube and Facebook.

TV Audience

College Football Propels ABC to No. 1 on TV Network Ranking

ABC captured an 8.38% viewership share across August 26 through September 1, per Inscape.

TV Audience

Olympics Are Over, But NBC Remains No. 1 for TV Network Watch-Time

NBC had a 6.59% viewership share across Aug. 12-18, per Inscape.

CREATOR ECONOMY

MLS Wins Sponsored Facebook Video Views In July

Facebook video remains a busy place for publishers to get in front of viewers, and sponsors are happy to jump in on the audience reach. Data from Tubular Labs shows which U.S. media & entertainment pages delivered the most sponsored video views in July – a list led by Major

SPORTS

Youth Sports Nets Larger Audience For SportsCenter

SportsCenter Next’s unique U.S. audience (across Facebook and YouTube) nearly doubled SportsCenter’s last month.

CREATOR ECONOMY

What (Else) Are Women's Basketball Audiences Watching?

Women's basketball audiences have shown significant growth in recent years, and that could continue as mainstream coverage continues gaining momentum across TV and social video. Those viewers are relatively easy to locate at this point too, as many can also be found watching some of YouTube's

CREATOR ECONOMY

Social Media Makes Space for New Sports Show, Nightcap

The show’s watch-time from its 6.1 million unique viewers put the show at No. 4 among all sports creators on the month - behind the NBA, but ahead of ESPN.

TV Audience

College Football Title Game Owns Over 36% Of Monday Primetime Minutes

Monday night's College Football National Championship did not feature the usual names, but the Michigan Wolverines' 34-13 win over the Washington Huskies still delivered – both in terms of excitement (for the first half or so, anyway) and audience interest. * Data from Inscape shows that the game itself

CREATOR ECONOMY

With Video, Podcasts Merge Into Talk Show Territory

Podcasts have grown in popularity over the years, both in availability and audiences. And now, podcasters have started in earnest to expand the historically audio-only format into video. New research from Tubular Labs indicates podcasts are quickly becoming the new “talk shows.” * Tubular data shows The Joe Rogan Experience – the

TV Audience Featured

Coach Prime Doesn't Need Primetime

First-year Colorado football coach Deion Sanders got Fox’s Big Noon college football slot off to a roaring start in week one of the season. According to iSpot data, the Buffaloes’ upset win over TCU had over 2.4 million out-of-home (OOH) viewers for a noon Saturday start – No. 2

TV

NFL Delivered Nearly Half Of Fox TV Ad Impressions Last Season

The NFL has long been the largest source of TV ad impressions, and that was the case once again during the 2022-23 season. TVNewsCheck recently featured data from iSpot detailing just how much the league's network partners lean on live NFL games for ad impression deliveries. * Nearly half

TV

Big Questions For Any ESPN ‘Strategic Partner’

Reporting in the last week revealed that ESPN has already held talks with the NFL, NBA and MLB about minority investment stakes as part of said strategic partnerships. Presumably the list won’t be limited to those leagues. But the idea of ESPN getting even deeper into business with these

TV

Sports Betting Grows National TV Ad Spend In U.S.

Sports betting is more prevalent than ever before in American history. With that comes lucrative partnerships with sportsbooks and new advertising revenue streams. The amount sportsbook brands have spent on national TV commercials annually has increased from $21.4 million in 2019 to $314.6 million in 2022 and sports