NFL Delivered Nearly Half Of Fox TV Ad Impressions Last Season

The NFL has long been the largest source of TV ad impressions, and that was the case once again during the 2022-23 season. TVNewsCheck recently featured data from iSpot detailing just how much the league's network partners lean on live NFL games for ad impression deliveries.

• Nearly half (48.1%) of Fox household TV ad impressions were delivered by the NFL during the 2022-23 regular season and playoffs.
• Even for NBC, which airs one game per week (the league's Sunday Night Football showcase), the NFL still accounts for almost 24%.