CREATOR ECONOMY Which Brands Soared On Social Video In June? Coming out of WWDC, Apple was everywhere on social video this June. Data from Tubular Labs shows the brand increased U.S. minutes watched across YouTube and Facebook by 277% month-over-month. * Apple leaned into both the conference itself, as well as products like the Apple Vision Pro, new Macbook Air
SPORTS Brands Tap Into USWNT Players for Creator Marketing Social content from Alex Morgan has generated over $2 million in earned media value for brands.
CREATOR ECONOMY FitFix Scores For 18-24 Year-Old Viewers Popular creators like Dylan Anderson and MrBeast have millions of unique viewers across YouTube and Facebook among 18-24 year-olds in the U.S. But alongside those names was a relative newcomer in June 2023: FitFix. * From May to June, FitFix – an account that posts shorts of fitness and athletic videos
CREATOR ECONOMY Jellysmack Videos Jump In Summer Summer months can create a slowdown for traditional media companies – and even more so when both the WGA and SAG are on strike. To its credit, Jellysmack has been taking advantage of an opening for more video attention in the U.S. * Tubular Audience Ratings data for June show the
SPORTS Women's Sports Content Keeps Winning In advance of the 2023 FIFA Women's World Cup, it's worth noting just how much women's sports content has grown over the past year. Tubular Labs recently published a blog post around women's sports social video increases, with some impressive findings: * In
CREATOR ECONOMY Advanced Influencer Marketing Programs Deliver a 6.2x Greater YoY Increase in Annual Revenue CreatorIQ's new Return-On-Creator-Spend metric measures the impact of influencer marketing.
CREATOR ECONOMY Spider-Man’s Popularity Is A Streaming Strength Over the last three years, there have been 2.7 million YouTube video uploads related to Spider-Man, totaling over 189 billion views – according to Tubular Labs. And views for Spider-Man videos have topped 1.20 billion every week since Nov. 15-21, 2021 – peaking the first week of June 2023 at
CREATOR ECONOMY Dollars For Digital Advertising Shift to Social Media Influencers CreatorIQ's recent study reveals that marketers are shifting ad dollars to creator-led marketing initiatives.
SPORTS The NBA Teams Dominating Social Media CreatorIQ data reveals that the Lakers lead in Earned Media Value.
CREATOR ECONOMY Cocomelon’s Steady Ascent It’s tough to believe that kids content giant Cocomelon can still grow its pool of unique viewers on social video, yet that’s exactly what it’s been doing for the past year, according to data from Tubular Labs. The creator is No. 1 among all U.S. creators,
CREATOR ECONOMY Shorts Views Are Tall For TV Even the country’s largest TV networks can’t avoid the larger cultural push toward short video content. Tubular Labs data reveals that nearly 35% of YouTube views for the top broadcast and cable properties (Sept. 2022-April 2023) came from videos less than a minute in length. As audiences watch
CREATOR ECONOMY How Cheetos and Other Brands Are Mastering the Art of Influencer Marketing on TikTok New research from CreatorIQ reveals best practices that build awareness, revenue and affinity for food and beverage brands
CREATOR ECONOMY How ChatGPT is Fueling Growth for Creators Creators and brands are harnessing the cultural moment that ChatGPT is having to capture new audiences.
CREATOR ECONOMY Which Head Of State Was Ahead In Q1? Q1 U.S. YouTube data from Tubular Labs shows year-over-year momentum for video views about both our own presidency, and the U.K. Royal Family. Video views for domestic YouTube videos about the U.S. presidency grew by 102% YoY in Q1, while U.S. views about the Royal Family
CREATOR ECONOMY Super Mario's Staying Power Data from Tubular Labs shows how a record-breaking opening weekend at the box office was no fluke for the Super Mario Bros. movie. Nintendo's Super Mario was one of the top gaming franchises by YouTube views per video in Q1, at 156K. Such continued success with gaming audiences
MUSIC Top TikTok Tracks and Trends for March Here are the trends that dominated TikTok in March, and the songs they used.
SPORTS Endeavor Wants The Sports Entertainment Content Title Belt In an environment full of sports entertainment behemoths, you would’ve been forgiven for forgetting about Endeavor – until this week, of course. The company will merge the Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE) into a new sports entertainment company. And with that, Endeavor basically has a stranglehold
SPORTS Timing Matters For U.S. Sports Creators When should creators upload videos to social platforms? Well, it depends on where your audience is, and what type of content you’re uploading. Data from Tubular Labs showcases how U.S. sports creators can get the most out of video upload this year by targeting certain times of day.
CREATOR ECONOMY Creators Generated Nearly $300 Million in Earned Media Value for Starbucks Last Year CreatorIQ reveals that Starbucks was first in creator-led marketing in 2022, but McDonald's won for impact.
CREATOR ECONOMY When Is 'Primetime' For Social Video Content? New data from Tubular Labs reveals that beauty influencers received the most TikTok views (11.4 billion) at 1 p.m. ET over the last 90 days. It’s long been unclear if there’s really a “primetime” window for social video content, but data like this arms both creators
SPORTS CBS Sports Embraces Its Moment On TikTok The next time you open up TikTok, there's a storng likelihood you'll hear the iconic CBS Sports college theme (long associated with both the NCAA Men's Basketball Tournament and SEC football). Tubular Labs data found that the sound is already one of the most-heard
MARKETING Why Effective Marketing Must Be Creator-Led According to a new report from CreatorIQ, 69% of brands increased their influencer marketing investment over the past year, and 86% suggested that creator marketing has been either somewhat or very effective at driving awareness for their brand or clients.
CREATOR ECONOMY Paul vs. Fury: How Influencer Boxers Can Punch Up Fight Viewership The Feb. 26 boxing match between Tommy Fury and Jake Paul is one of the best examples yet of how social media clout can turn into real-world results. The fight, which took place in Saudi Arabia and was available to watch via pay-per-view, drew a global audience — and you can
CREATOR ECONOMY K18 Leveraged the Power of #HairTok to Generate $32.9 Million in Earned Media Value K18 generated nearly $33 million in earned media value in January, 4X the EMV total of any other haircare brand for the month.
SPORTS Doritos Super Bowl Spot Wins for Engagement The Big Game ad from Doritos drove nearly 2 million engagements for the brand.
