Cocomelon’s Steady Ascent

It’s tough to believe that kids content giant Cocomelon can still grow its pool of unique viewers on social video, yet that’s exactly what it’s been doing for the past year, according to data from Tubular Labs. The creator is No. 1 among all U.S. creators, with nearly 400 million global unique viewers. That’s over 50 million more than the next channel, and a 57% increase year-over-year.

• Cocomelon is also the most-watched U.S. creator by far from a minutes watched perspective, with 9.4 billion (nearly double the total for No. 2 creator, MrBeast).