Data Dose Newsletter Get Your Daily Download From This Year's Upfronts Follow Jon Lafayette's daily Upfronts updates, how YouTube's exponential growth into sports content, and more in this week's Data Dose newsletter.
Data Dose Newsletter Shift-ing The Approach To AI Asking consumers what they actually want out of AI, how Hallmark helped fuel outcomes for Kohl's, and more in this week's Data Dose newsletter.
AI What Do People Actually Want From AI? Shift Browser Asked Before Building We sat down with Shift’s VP of Product, Michael Foucher, to talk about coding with AI, watching the market evolve, and how Shift is taking a context-aware, privacy, and real-world approach to AI integration.
Data Dose Newsletter XR Addresses Growing AI Ad Pay Opportunity XR is getting actors paid for AI performances, the enormous GLP-1 TV ad market, and more in this week's Data Dose newsletter.
CREATOR ECONOMY Microsoft Office Boosts Reach on YouTube with Copilot AI-Centered Content In a new advertisement for Microsoft’s Copilot AI, the company centers its campaign on small pizzeria owner Hank—sparking online curiosity not just about the product, but how the spot itself was made. The ad “Hank knows pizza. Copilot knows Excel.” has driven YouTube viewership and engagement for Microsoft
TV ADVERTISING Extended Cut: Why XR Is Expanding Celebrity Payments to Cover AI Ad Performances As AI-generated performances move rapidly from experimentation into mainstream advertising, the question is no longer if they’ll be used—but how they’ll be governed, compensated, and tracked. With new provisions under the 2025 contract from SAG-AFTRA introducing formal categories for Digital Replicas and Synthetic Performers, the industry is
TV ADVERTISING ChatGPT Wins Viewers With Story-Driven Ad The "Family Farm" ad outpaced category norms and delivered a more emotionally resonant experience, per iSpot.
TV ADVERTISING Dollar Shave Club Women’s Launch Is a Creative Win — AI and All DSC believed its AI spot would perform better with younger consumers, but iSpot data shows it resonated with women 50+
Site Traffic Q1 Search Traffic Slows In Most Regions Search may not be ceding ground to AI just yet, but Q1 data from Chartbeat also shows that search engines are declining as a source of pageviews in most regions around the world. Chartbeat's global audience insights show that while search actually grew quarter-over-quarter in a handful of
AI AI Pageviews Soared In 2025, But Aren't Eating Into Search... Yet Chartbeat's recent report, Navigating The New Traffic Landscape, looks at AI and other emerging trends are impacting site traffic. And while there's rightful concern for media publishers, in particular: These sites aren't necessarily eating up search just yet. * As Chartbeat's data shows,
REPORTS Traffic Trends: AI, Search & Dark Social's Significant Shifts Site traffic doesn't look the way it once did. And the dynamics impacting traffic feel like they're changing every day. Crucially, publishers are asking: What's actually happening to traffic, and how can they adapt? Charbeat's latest report, Navigating The New Traffic Landscape,
AI The Trust-Influence Tension Between Consumers and AI 60% of users trust AI engines at least somewhat, but nearly the same amount feel AI has influenced their opinions, per a Shift study.
REPORTS The Tension Shaping Consumers' AI Adoption AI is more than just a marketing buzzword. It's transforming the way people behave, problem-solve and accomplish both personal and professional tasks every day. Shift's 2026 AI Consumer Insights Report highlights the continued evolution of these dynamics, and where consumers are potentially getting tripped up as
Data Dose Newsletter Consumers Want To Drive AI Consumers want more ability to customize and control AI, how musicians are bigger during the Super Bowl, and more in this week's Data Dose newsletter.
AI Consumers Want AI — As Long As They’re the Ones in Control A Shift study found that 51% say customizable AI is important, while 44% worry about unauthorized actions.
Super Bowl Super Bowl LX: Which AI Ads Won For Likeability? AI-focused ads faced an uphill battle with many consumers during Super Bowl LX. Between the sheer number of AI ads (23%, as Adweek noted while citing data from iSpot) and the ongoing fears from audiences, these ads faced some unique challenges. Several met the moment, however, by emphasizing the human
Super Bowl SAGE, Why Were Super Bowl Ads Less Funny In 2026? As already covered in this space, Super Bowl LX's ads were significantly less funny in 2026. iSpot Creative Assessment data showed that after three straight years of 70% of ads scoring for humor, "funny" scores declined all the way to 48% in 2026. But why the
TV ADVERTISING Viewers Are Saying ‘WTF’ to AI-Related Super Bowl Ads AI will play a part in multiple Super Bowl ads this Sunday, but data from iSpot suggests that many of the campaigns — whether created with AI or promoting AI products and capabilities — aren’t scoring touchdowns with viewers. Of the AI-related Super Bowl LX teasers and pre-releases that have been
Animoto 84% of Marketers Use AI in Video Creation Rather than replacing creative teams, AI is being positioned as a productivity accelerator, Animoto says.
Animoto Consumers Can Spot AI Videos — And It Can Hurt Brand Trust A study from Animoto found that 36% of consumers say seeing AI videos lowers their trust in a brand.
AI Market Research’s Spinning Jenny Moment Or why automation doesn’t shrink an industry; it unlocks it.
MARKETING Shoppers Are Getting Comfortable With AI-Powered Personalization Younger shoppers are leading the way in embracing AI-assisted shopping, per Wunderkind.
TV ADVERTISING Unmasking Reality: Mint Mobile's "MINTernet is Real" Ad Performance In a bold move that capitalized on the latest cultural frenzy—the conversation around AI-generated personas—Mint Mobile launched its "MINTernet is Real" campaign to spotlight the affordability of its 5G service. With an irreverent tone and the familiar face of owner Ryan Reynolds, the anchor spot positioned
Site Traffic AI-Assisted Headlines Generating Click-Through Rate Lift In its best use cases, AI can generate significant efficiencies across a variety of industries. And despite valid concerns around how AI will impact site traffic, publishers are also finding success with AI-assisted headlines to generate higher click-through rate lift. Data from Chartbeat shares more around how its Headline Testing
Web Browsers Why Browsers Are So Hot Right Now: Q&A With Shift CEO Neil Henderson We sat down to discuss the company’s 2026 State of Browsing Report—and what it reveals about the future of browsing.
