Get Your Daily Download From This Year's Upfronts
Follow Jon Lafayette's daily Upfronts updates, how YouTube's exponential growth into sports content, and more in this week's Data Dose newsletter.
This Week’s Data Dose:
- Day One Of Jon Lafayette's Upfronts Coverage
- YouTube Turns Itself Into Sports Hub
- More Marketers See Budgets Remaining The Same
- Book A Consultation With The Measure Today
- Give Us Adjustable AI Settings
- When Does CTV Viewer Journey Begin For Advertisers?
- This Week’s Free Report: 2026 Video Ad Spend & Strategy Report (via iSpot)
Day One Of Jon Lafayette's Upfronts Coverage
Don't miss Jon Lafayette's Upfronts coverage all this week for The Measure! During day one, he chronicled all of the big news from Amazon, NBCUniversal and Fox, plus MadHive's new CFO announcement. [READ MORE]
YouTube Turns Itself Into Sports Hub
YouTube’s sports footprint has grown rapidly in both the U.S. and abroad. Tubular Labs data shows how global sports views grew 42% year-over-year on the platform in 2025, while in the U.S., that number climbed 51% – to over 500 billion views. [READ MORE]
More Marketers See Budgets Remaining The Same
Last year, iSpot’s annual survey revealed that 80% of marketers saw budgets increasing or staying the same. In this year’s survey, that number declined to 73%, with 41.5% seeing budgets remaining the same vs. last year. [READ MORE]
Interested in learning more about our services? Want to talk about the industry on a wider scale? Or curious about how The Measure team may be able to help your business? Let's chat!
Give Us Adjustable AI Settings
Increasingly, users want to be able to customize and control AI features. Shift’s recent AI consumer insights survey found that over half of both hybrid workers and tech/IT workers expressed as much. [READ MORE]
When Does The CTV Viewer Journey Begin For Advertisers?
A recent TiVo Ads survey for Convergent TV World shows the growing importance of the TV home screen – and where OEMs like VIZIO can also keep winning with audiences and ads. The report reveals that 31% believe the CTV viewer ad journey begins with the home screen. [READ MORE]
This Week’s Free Report: 2026 Video Ad Spend & Strategy Report (from iSpot)
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