Shift-ing The Approach To AI
Asking consumers what they actually want out of AI, how Hallmark helped fuel outcomes for Kohl's, and more in this week's Data Dose newsletter.
This Week’s Data Dose:
- Shift-ing The Approach To AI
- Hallmark Helps Rapid Conversions For Kohl’s
- Social Video Coverage of WHCD Incident
- Streaming’s Shrinking Audience Scope
- This Week’s Free Report: Social Video Insights For Brand, Publisher World Cup Strategies (via Tubular Labs)
Shift-ing The Approach To AI
Consumers are hearing plenty about AI today. But has anyone ever asked them what they want out of the technology? The Measure’s Mike Gasbara talked to Shift’s VP of Product, Michael Foucher about the idea, and how Shift is handling AI differently. [WATCH MORE]
Hallmark Helps Rapid Conversions For Kohl’s
Kohl’s ad buys on Hallmark had a direct correlation to holiday shopping. iSpot data reveals that over 50% of converted (in-store) Hallmark viewers were in a Kohl’s location within one day. [READ MORE]
Social Video Coverage of WHCD Incident
Conspiracy theories may have run rampant after the shooting incident at the White House Correspondents’ Dinner, but the clear majority of social videos avoided that in favor of straight coverage. Tubular Labs data shows traditional news was all over the event, accounting for 67% of related views. [READ MORE]
Streaming’s Shrinking Audience Scope
Despite a proliferation of services in recent years, the streaming-exclusive audience is getting smaller, older and less diverse. Data from Greenlight Analytics dives into the shifts that highlight a more concentrated and heavily female group over the last two years. [READ MORE]
This Week’s Free Report: Social Video Insights For Brand, Publisher World Cup Strategies – from Tubular Labs
This week's newsletter is sponsored by:
