What's The Impact Of Merging MarTech And Adtech?

What's The Impact Of Merging MarTech And Adtech?
Photo by Jonas Jacobsson / Unsplash

Recently, cross-channel performance marketing and advertising software company Wunderkind rolled out its Publisher Growth Suite, alleviating what are often competing advertising and marketing strategies operating in silos and competing for reader attention. The solution enables publishers to meet their audience where they are in their lifecycle, with relevant content.

  • Some brands are already seeing the benefit. Among the early beta customers of Wunderkinds’s Publisher Growth Suite is Trusted Media Brands (TMB), which includes properties like Reader’s Digest, Taste of Home, and Family Handyman.
  • Since their integration, TMB has seen year-over-year increases in magazine subscriptions (up 6%), and newsletter signups (up 46%), all while increasing ad impressions served (up 84%).
  • These days, considering the increasingly fragmented consumer landscape, it’s mission-critical that publishers have tools working together to identify audience and extract the optimal value.