How Social Video Covered the White House Correspondents Dinner Incident

The shooting incident from this weekend’s White House Correspondents' Dinner has spurred significant coverage in the days since. And while conspiracy theories are floating around online, those conversations are not as extensive via social video – yet, at least.

Data from Tubular Labs shows that since Saturday, April 25, there have been 36.3K social video uploads about the incident, and just 600 of those (16.5%) have touched on conspiracy theories/false flag themes. Traditional news was all over the story – in part because so many of the attendees were indeed news outlets.

• On Instagram, 67% of video views about the WHCD shooting came from media companies (the rest were primarily individual creators). Instagram totaled 1.5 billion video views on the topic during the now four-day window.
• MS Now generated the most views – 117 million – on just 13 uploads to Instagram, outpacing other traditional news outlets like Fox News (106 million views), CBS News (96.9 million) and CNN (72.6 million).
• The data also shows that across all platforms, 48 of the 50 most-seen videos on the topic were published either the night of the event or early on April 26.
• On YouTube, it was notable that while 0-30 second videos generated the most views around the event (18% of the total views), 15-20 minute videos – which had the smallest number of uploads (just 547) also had the highest number of views per video.