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Over Two-Thirds of Consumers Prefer to 'Only' Stream Content On Smart TVs

Over Two-Thirds of Consumers Prefer to 'Only' Stream Content On Smart TVs

As smart TVs find ubiquity within consumers’ homes, this wide adoption has fueled a fundamental change in how people connect with content. While viewers have long traded in the traditional remote “clicker” for a more self-curated experience, these smart TVs – and the apps that live on them – have helped underpin

Smart TV Audiences Are Hungry For Native Apps

Smart TV Audiences Are Hungry For Native Apps

Smart TV interfaces have improved by leaps and bounds over the last few years, making the home screen the primary entry point for consumer content decisions. * With the continued rise of streaming – which according to Inscape’s new Q3 2023 Market Trends Report accounts for nearly 55.9% of consumers&

What's The Impact Of Merging MarTech And Adtech?

What's The Impact Of Merging MarTech And Adtech?

Recently, cross-channel performance marketing and advertising software company Wunderkind rolled out its Publisher Growth Suite, alleviating what are often competing advertising and marketing strategies operating in silos and competing for reader attention. The solution enables publishers to meet their audience where they are in their lifecycle, with relevant content. * Some

Marketing To Their Thumbs: 8-in-10 Millennials Would Rather Lose Ability To Speak Than Ability To Text!

Marketing To Their Thumbs: 8-in-10 Millennials Would Rather Lose Ability To Speak Than Ability To Text!

Modern marketers have an uphill battle in 2023. With tightening regulations on data and consumer privacy, skyrocketing costs of traditional advertising platforms and a bevvy or real-world headwinds – from recession-like sentiment to pandemic-driven changes in consumer media habits – it’s harder now than ever for marketers to acquire and engage