Women's Basketball - THE MEASURE

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Women's Basketball

A collection of 17 posts

Study: Women's Sports Fans Want Better TV Tune-In Info

Study: Women's Sports Fans Want Better TV Tune-In Info

Women's sports are seeing incredible growth in recent years. But there's still more room for that audience to increase, especially on TV. A recent report from Paramount Advertising shows that the biggest barrier to women's sports tune-in is simply that audiences don't

Data: Men Are Becoming Bigger Fans Of Women's Sports

Data: Men Are Becoming Bigger Fans Of Women's Sports

Women's sports have exploded in recent years, and that growth is not simply due to entities like the WNBA and NWSL (plus women's college sports) appealing to more women. New data from Paramount Advertising's For the Win report reveals that part of women'

TikTok Turns Up NCAA Tournament Hype Cycle

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TikTok Turns Up NCAA Tournament Hype Cycle

The NCAA Tournament is never short on buzz each year. And despite a chalky result on both the men's and women's in 2025, March Madness hype on TikTok is already on pace to outdo last year's results – according to new data from Tubular Labs.

South Makes Up Nearly 40% Of March Madness TV Households

South Makes Up Nearly 40% Of March Madness TV Households

Both the men's and women's NCAA Tournaments are TV events with significant U.S. household reach. But some regions also tune in at a higher rate than others, as data from iSpot's recent March Madness Advanced Audiences Snapshot revealed. * The South accounted for 38.

What Else Are NCAA Tournament Audiences Watching?

What Else Are NCAA Tournament Audiences Watching?

Every March, the men's and women's NCAA Basketball Tournaments effectively capture eyeballs around the country. But not every advertiser can afford the hefty price tags attached with appearing alongside those live March Madness matchups. With this in mind, iSpot issued a brand-new advanced audiences report detailing

Women's College Basketball Viewing Grows Even Without Caitlin Clark

Women's College Basketball Viewing Grows Even Without Caitlin Clark

After the breakout success of last year's NCAA Women's Basketball Tournament, it was natural to wonder how the sport would capitalize on that success during the 2024-25 without Caitlin Clark (who went to the WNBA). The answer? Just fine, it would appear, according to new iSpot

Women’s Sports Fandom Provides Unique Brand Opportunity

Women's sports fans are more likely to back sponsors than fans of major men's leagues, per MarketCast.

How Close Games Can 'Defy Gravity' For TV Ad Reach

How Close Games Can 'Defy Gravity' For TV Ad Reach

While blowout games can create opportunities for TV ad impression under-delivery, as iSpot data previously showed, close games can have the opposite effect. When games are delivering spot-level impressions (SLI) well above average-minute audience (ACM) levels, advertisers are getting more bang for their buck – BUT networks effectively give away reach

Introducing The Stat Line Podcast

Introducing The Stat Line Podcast

Along with daily snackable insights here on The Measure, we're also expanding into podcasts – where we'll be talking to experts around the media and measurement landscape about many of the ideas you're already reading about on the site. Opening things up is The Stat

Women's Basketball Content Holding Its Own On Social Video

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Women's Basketball Content Holding Its Own On Social Video

Women's basketball has been having a "moment" for a couple years now, and that's only poised to continue as some of the college game's biggest stars head off to the WNBA. Data from Tubular Labs recently dove into how women's

NCAA Women's Basketball Tournament TV Ad Impressions Catch Fire

NCAA Women's Basketball Tournament TV Ad Impressions Catch Fire

At least partly thanks to the hype around Iowa's Caitlin Clark, the 2024 NCAA Women's Basketball Tournament delivered 103.5% more TV ad impressions, according to data from iSpot. While the men's event saw ad reach dip in part as that tournament wore on

Caitlin Clark Fuels $784.1K in Earned Media Value for Brands

Caitlin Clark Fuels $784.1K in Earned Media Value for Brands

State Farm has been the biggest beneficiary, with Clark driving $226.9K EMV for the brand.

Caitlin Clark, Iowa vs. LSU Score Big TV Audience Numbers

Caitlin Clark, Iowa vs. LSU Score Big TV Audience Numbers

Caitlin Clark and Iowa Hawkeyes women’s basketball scored a big Elite 8 win vs. LSU on Monday, and pulled in huge TV ratings as well. iSpot data shows over 10.61 million P2+ viewers in-home, plus another 3.77 viewers out-of-home on ESPN. * For reference, last year's

Caitlin Clark Dominates Social Video, Too

Caitlin Clark Dominates Social Video, Too

According to Tubular Labs, videos about Iowa women’s basketball star Caitlin Clark have generated 92.2 million YouTube views since November (when the 2023-24 season began), and that fervor has only grown over time. * 87.5 million of those views have come in the last 90 days, with publications

What (Else) Are Women's Basketball Audiences Watching?

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What (Else) Are Women's Basketball Audiences Watching?

Women's basketball audiences have shown significant growth in recent years, and that could continue as mainstream coverage continues gaining momentum across TV and social video. Those viewers are relatively easy to locate at this point too, as many can also be found watching some of YouTube's