Site Traffic - THE MEASURE

AT&T Dials Up March Madness, LATAM News Posts Too Late

AT&T dials up March Madness airings, LATAM news posts IG videos too late, and more in this week's Data Dose newsletter.

Site Traffic Tips: Recirculation Links Keep Audience Journey Alive

Chartbeat data shows how getting traffic to your site is only part of the battle. Once audiences arrive, site owners can more effectively keep them engaged and on-site by utilizing recirculation links (links that drive them to other content) – while eschewing dead-end pages that don't have a clear

AI

AI Pageviews Soared In 2025, But Aren't Eating Into Search... Yet

Chartbeat's recent report, Navigating The New Traffic Landscape, looks at AI and other emerging trends are impacting site traffic. And while there's rightful concern for media publishers, in particular: These sites aren't necessarily eating up search just yet. * As Chartbeat's data shows,

REPORTS

Traffic Trends: AI, Search & Dark Social's Significant Shifts

Site traffic doesn't look the way it once did. And the dynamics impacting traffic feel like they're changing every day. Crucially, publishers are asking: What's actually happening to traffic, and how can they adapt? Charbeat's latest report, Navigating The New Traffic Landscape,

Site Traffic

BBC Accounts For One-Third Of Most Engaging Stories Of 2025

The most engaging stories of 2025 were some of what you'd expect – and plenty that you may not. But one of the bigger takeaways from Chartbeat's annual list of top stories is that certain publishers intrinsically understood how to both tell dynamic stories that readers were

Site Traffic

AI-Assisted Headlines Generating Click-Through Rate Lift

In its best use cases, AI can generate significant efficiencies across a variety of industries. And despite valid concerns around how AI will impact site traffic, publishers are also finding success with AI-assisted headlines to generate higher click-through rate lift. Data from Chartbeat shares more around how its Headline Testing

Data Dose Newsletter

Quantifying The Global Reading Time Reduction

Global article engagement dips significantly in Q3, YouTube Shorts pushing a new kids video player, and more in this week's Data Dose newsletter.

News

Global Article Engaged Time Dropped In Q3

Something worth keeping an eye on as the year wears on and talk of attention spans waning continues: New Q3 data from Chartbeat reveals that globally, average article engaged time was down – and in some regions, pretty significantly, too. According to Chartbeat's Global Audience Insights: * Central/Eastern Europe

Site Traffic

Social Platforms Growing As Pageviews Source

While pageviews sourced from search may be taking a hit quarter-over-quarter – according to Chartbeat's Q2 global audience insights – the same isn't true for social platforms. On the contrary, Chartbeat reports that social is actually climbing as a share of total pageviews in many regions around the

Site Traffic

Search Engine-Sourced Pageviews Declining Quarter-Over-Quarter

Site traffic trends are changing constantly today, as algorithms shift, platforms deemphasize specific content formats, and audience behaviors increasingly shift toward mobile. Chartbeat's recent Q2 global audience insights uncover the latest trends, including moves away from search. * Chartbeat found that 49% of pageviews in Southeast Asia came via

Site Traffic

Social Site Referrals Rank Lowest By Average Engaged Time, Pageviews

Internal site traffic not only accounts for the highest share of pageview referrals – according to a recent report shared by Chartbeat – but also the highest average pageviews per session. * The report shows that for those referred internally, they're not only averaging 2.9 pageviews per session, but also

Site Traffic

Internal Traffic Now Accounting For 40% Of Pageview Referrals

The most important source of site traffic is actually from audiences already on your pages, as new research from Chartbeat highlights in its new report: Decoding Internal Traffic. * Chartbeat data from 2025, derived from over 4,000 websites in 70 countries shows that internal traffic accounts for 40% of pageviews.

Politics

Mark Carney Leads Engagement Race for Canadian Prime Minister

Canadians head to the ballot box on April 28 to vote for a new prime minister after sitting Justin Trudeau announced in January that he would step down and his successor, Mark Carney, triggered a general election. In the time since, top contenders for the job have been jockeying for

Site Traffic

Global Article Engagement Time Declines In Q1 2025

Q1 2025 was incredibly newsworthy, but globally, average article engagement time actually decreased slightly, according to newly-released data from Chartbeat. Each quarter, Chartbeat takes a deep dive on global audience insights, showcasing readership trends across geographies that show larger shifts in behaviors, and how some adjustments can be focused on

Mobile

More Than Two-Thirds Of Pageviews Came From Mobile Devices In Q4

Publishers and website owners of all sorts have been optimizing for mobile for years, but pageviews data from Chartbeat shows that in many regions around the world, mobile should be the starting point – with desktop being the extension. * Chartbeat data shows that in Q4 2024, at least 67% of pageviews

News

Which Stories Drove The Most Engaged Minutes In 2024?

Yet another eventful news year drove an incredible number of articles produced globally, and even more minutes of engagement as readers around the world attempted to keep up. Chartbeat's Most Engaging Stories of 2024 list showcases the top 100 pieces of the year, with many tracking back to

Politics

October Trump Articles Double Up Harris Stories

According to recent Chartbeat research around reader behaviors, 2 million people read 10 or more articles about Donald Trump in October – four times the number that read 10 or more articles about Kamala Harris. Why? Well, there's more to it (and more to these audience behaviors beyond just

Mobile

Mobile Leads The Way Again By Share Of Q3 Pageviews

If you're publishing content online, there's an extremely high chance – at least 69%, depending on the region – that it's being accessed via mobile. Chartbeat's Q3 global audience insights dive into last quarter's traffic trends, including notes on the global strength

Politics

Biden Winning Pageviews Battle With Trump

"Trump bump?" Maybe not so much anymore, as recent data from Chartbeat shares. Its Election HQ reveals that while pageviews for articles about both Joe Biden and Donald Trump have picked up in the new year, articles about Biden are still averaging significantly more per day. * Biden-related articles