Members only REPORTS Special Report: Advertising To Football Fans: Who They Are, What They Watch, And How To Reach Them One of the most powerful benefits of more accurate TV audience data is the ability to poke holes in conventional wisdom. The more that improved data can correct long-held misconceptions about TV viewership and advertising, the more opportunities there are to reduce waste, increase efficiency, and generate overall better results.
TV Audience NFL Draft Is TV Audience's First Pick In Primetime The NFL Draft, an unwanted TV property many years ago, is now one of the biggest events of the year from a viewership standpoint. And the 2023 edition has been no different, at least through the first round. According to Inscape data: * The 2023 NFL Draft was the No. 1
SPORTS YouTube’s Sunday Ticket Structure A Touchdown… For YouTube About a month before from the release of the 2023-24 NFL regular season schedule, fans now know how much they’ll pay to watch the games. On Tuesday, YouTube announced a variety of price points for customers that looks steep on paper, but is mostly a savvy scheme devised to
Members only SPORTS Special Report: Reach NFL & College Football Fans On Game Day, Regardless Of Where Or How They Watch Inscape ACR technology captures viewership across linear & streaming, including the NFL channel, RedZone channel, College GameDay, & more! Sign in now or subscribe to get the FREE download link below.
CREATOR ECONOMY Why MrBeast Was A Perfect Fit For NFL’s Super Bowl Ad Surprisingly, MrBeast was a perfect fit for the NFL, as it — like all leagues and networks — tries to attract younger audiences.
TV Audience NFL Playoffs’ Weekend Watch-Time Dominance The NFL always owns weekend TV viewership in-season, and that goes double for the playoffs. Data from Inscape reveals how much the NFL’s share of watch-time climbed during each round of the postseason in January, culminating in an enormous 36.08% of linear TV minutes watched the day of
TV Audience NFL Leads Most-Watched Programming for Jan. 23-29 NFL games took first place in the most-watched programs ranking for Jan. 23-29, according to data from Inscape.
TV Audience NFL Controls Wildcard Weekend Watch-Time The NFL being a behemoth on TV isn’t breaking news, but it’s notable just the same how much the opening round of the playoffs dominated watch-time. Data from Inscape shows the NFL’s six wildcard games accounted for 21.56% of TV minutes watched from Jan. 14-16, and
Social Video The Eagles Are The Most Popular NFL Team On Social Video Ahead of the NFL playoffs kicking off tomorrow, insights from Tubular Labs show us which teams dominated social video during the regular season, from September 8 to January 8. The Bills ranked first in total views across Twitter and Facebook, with 73.1 and 68.4 million views, respectively, while
TV NFL, College Football Audience Overlap Minimizes Incremental Reach (Report) NFL and college football TV audiences aren't the separate islands that conventional wisdom has long suggested. A new report from VIZIO Ads (using Inscape ACR data) spotlights how these audiences overlap significantly, and how a very small portion of TV audiences exclusively watch college football over the NFL.
TV 79% Of NFL Viewers' TV Watch-Time Spent Watching Non-Sports Programs (Report) While NFL games present a golden opportunity for advertisers to reach large audiences, those audiences also watch plenty of other programming... and much of it is cheaper to advertise against than NFL games. A new report from VIZIO (using Inscape ACR data) showcases how brands can find football audiences elsewhere
TV Audience Fox Nabs Nearly 10% Of TV Watch-Time From Nov. 21-27 Inscape data shared with Broadcasting & Cable reveals that Fox jumped to the most-watched network from Nov. 21-27, with 9.99% of all live linear watch-time. That's up from 5.22% the week before, as Fox benefited from major sporting events during the holiday weekend. Along with its
TV Audience NFL Gobbles Up Turkey Day Watch Time With three competitive games on Thanksgiving Day, the NFL dominated televisions, as shown by data from Inscape. The league accounted for over 26% of all minutes watched on Nov. 24, which was 4 times the total for the next most-watched program (NBC’s Macy’s Thanksgiving Day broadcast). Some other
TV Retail Giants Blitz Thanksgiving The holiday shopping season has officially begun, and retailers made the most of big TV audiences during the “Turkey Five.” According to iSpot data, est. national TV ad spend for retail brands rose 6.4% year-over-year during the five-day holiday weekend. TV ad impressions also showed slight dips, down 4.
TV Audience Weekly TV Snapshot: Football Leads, But Basketball Jumps Up Here's a quick snapshot of TV by the numbers for the week of November 14-20, highlighting the most-watched shows and networks using glass-level data from Inscape.
TV Lexus Owns Two of Top Five Most-Seen Auto Ads for Nov. 7-13 Per data from iSpot.tv, for the week of Nov. 7-13 two of the top five spots ranked by TV ad impressions came from Lexus.
TV Audience Weekly TV Snapshot: Another Sports-Studded Week Sports take four of the top five spots for the most-watched programming during the week of October 31 through November 6, according to Vizio's Inscape. NFL games accounted for 5.56% of minutes watched, down slightly from the previous week's 5.89%. On the other hand,
TV Audience World Series Goes Head-To-Head With Football On Broadcast TV While football owns the fall, this year’s World Series still managed to compete for eyeballs across broadcast networks. Data from VIZIO’s Inscape shows that from Oct. 28-Nov. 5 the World Series accounted for 10.78% of minutes watched across ABC, CBS, Fox and NBC. That barely trailed the
TV FedEx Wants To Deliver This Holiday Season During its busiest time of year, FedEx wants consumers to know they can rely on the shipping company to deliver gifts, supplies and some holiday cheer on time. The brand's new spot, "We're Ready for the Holidays," tells a story of FedEx's
TV Audience Weekly TV Snapshot: Sports, Sports and More Sports Football season is in full swing and nothing can unseat the NFL when it comes to viewership: Per Vizio's Inscape, games accounted for 5.89% of all live, linear minutes watched from October 24-30, up slightly from the previous week's 5.34%. A few additional insights:
TV Sports Win the Week in TV Ads NFL, NCAA and MLB accounted for 11% of all ad impressions and 30% of all spending on TV this week according to iSpot
