FedEx Wants To Deliver This Holiday Season

During its busiest time of year, FedEx wants consumers to know they can rely on the shipping company to deliver gifts, supplies and some holiday cheer on time.

The brand's new spot, "We're Ready for the Holidays," tells a story of FedEx's reliable shipping rescuing a school play with some last-minute costume deliveries. Using data from iSpot, AdAge shares that the ad accounts for 5% of the industry's TV ad impressions in the last 30 days, and 11% of the industry's est. national TV ad spend. In the early days of the campaign, FedEx is getting the message in front of TV's largest audience: NFL viewers.

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