March Madness - THE MEASURE

Sign in Subscribe

March Madness

A collection of 10 posts

Despite Streaming’s Inroads, Tentpole TV Viewing Still Done Traditionally

Despite Streaming’s Inroads, Tentpole TV Viewing Still Done Traditionally

According to Inscape’s Q1 2024 TV Market Trends report, nearly 80% of U.S. households’ viewing time for news was via cable, satellite or over-the-air antenna.

Sitcom Syndication Pushes TBS TV Ad Reach Rise

Sitcom Syndication Pushes TBS TV Ad Reach Rise

TBS household TV ad impressions grew by 3.1% year-over-year in Q1 2024. But despite the network playing home to plenty of basketball action during the quarter, it was actually sitcom syndication that drove the network's climb. Data from iSpot's recent Q1 TV Ad Transparency Snapshot

The Caitlin Clark Effect, Measured By TV Ad Impressions

The Caitlin Clark Effect, Measured By TV Ad Impressions

The Caitlin Clark effect was real during this year’s NCAA women’s basketball tournament, as data from iSpot.tv reveals. Clark, who was just picked No. 1 overall in the WNBA draft by the Indiana Fever, played a key part in driving up interest — and TV ad impressions — for

Women’s Basketball Fuels Increase in ABC’s TV Watch-Time

Women’s Basketball Fuels Increase in ABC’s TV Watch-Time

Although it remains in second place week-over-week, ABC saw its TV viewership share increase from 6.48% to 7.21%.

truTV Jumps Into Top 15 Most-Watched TV Networks

truTV Jumps Into Top 15 Most-Watched TV Networks

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent

Men’s, Women’s NCAA Basketball Neck and Neck For Watch-Time

Men’s, Women’s NCAA Basketball Neck and Neck For Watch-Time

Basketball owns three of the top five spots in Inscape's ranking of the most-watched programming for Mar. 27-Apr. 2.

March Madness Delivers TV Ad Impressions for Automakers

March Madness Delivers TV Ad Impressions for Automakers

With 229.8 million TV ad impressions, Chevrolet's "Best-Selling" ad for the Silverado takes first place on iSpot.tv's most recent auto ads ranking, thanks in part to men’s basketball.

Women's Basketball Sees Week-Over-Week Increase in Watch-Time

Women's Basketball Sees Week-Over-Week Increase in Watch-Time

Although the 2023 NCAA Men’s Basketball Tournament remains the No. 1 program week-over-week, it saw a decline in watch-time. Meanwhile, the women’s tournament increased its share of viewership and moved into third place.

March Madness Has Begun: Live TV Viewership Stats

March Madness Has Begun: Live TV Viewership Stats

Data from Inscape reveals just how much time people are spending watching March Madness live this year.

CBS Sports Embraces Its Moment On TikTok

CREATOR ECONOMY

CBS Sports Embraces Its Moment On TikTok

The next time you open up TikTok, there's a storng likelihood you'll hear the iconic CBS Sports college theme (long associated with both the NCAA Men's Basketball Tournament and SEC football). Tubular Labs data found that the sound is already one of the most-heard