March Madness Delivers TV Ad Impressions for Automakers

With 229.8 million TV ad impressions, Chevrolet's "Best-Selling" ad for the Silverado takes first place on's most recent auto ads ranking, thanks in part to men’s basketball.

March Madness Delivers TV Ad Impressions for Automakers
Photo by Ethan Currier / Unsplash

According to data from shared with WardsAuto, Chevrolet owned the most-seen auto ad on TV for Mar. 20-26. The "Best-Selling" spot highlighting various Silverado models generated 229.8 million TV ad impressions during the week, with men's March Madness games as the top impressions-generating program.

  • Chevrolet increased its estimated TV ad spend for the spot 37.7% compared to the previous week.
  • Commercials from Hyundai (183.7 million TV ad impressions), Dodge (157.6 million), Mercedes-Benz (135.5 million) and Buick (131.4 million) round out the top five ranking.
  • Buick’s spot for the ’24 Encore GX had the highest estimated spend ($6.3 million) of the top five, but the fewest airings (58) – all of which occurred during March Madness games (both men’s and women’s) and related coverage.