Influencer Marketing - THE MEASURE

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Influencer Marketing

A collection of 14 posts

EU Alcoholic Beverage Brands Enjoy 150% YoY Growth in Earned Media Value

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EU Alcoholic Beverage Brands Enjoy 150% YoY Growth in Earned Media Value

The top 25 EU alcoholic beverage brands averaged a 150% year-over-year EMV increase, compared to the U.S. cohort’s +50%.

Data: The European Creator Economy Is Heating Up

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Data: The European Creator Economy Is Heating Up

In seven of the eight industries CreatorIQ analyzed, top European brands averaged higher YoY Earned Media Value growth than top U.S. brands.

NFL Propels CBS to Top of TV Network Ranking

NFL Propels CBS to Top of TV Network Ranking

With a 9.01% viewership share, CBS was the most-watched TV network last week, per Inscape.

Data: NBC Takes First Place for TV Network Watch-Time

Data: NBC Takes First Place for TV Network Watch-Time

Football fuels week-over-week increase in NBC's watch-time

Advanced Influencer Marketing Programs Deliver a 6.2x Greater YoY Increase in Annual Revenue

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Advanced Influencer Marketing Programs Deliver a 6.2x Greater YoY Increase in Annual Revenue

CreatorIQ's new Return-On-Creator-Spend metric measures the impact of influencer marketing.

Music Accounts for 15% of UK Beauty Industry’s Business Performance

Music Accounts for 15% of UK Beauty Industry’s Business Performance

Music provides a “sonic watermark” to unify fragmented beauty influencer marketing activity.

How Cheetos and Other Brands Are Mastering the Art of Influencer Marketing on TikTok

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How Cheetos and Other Brands Are Mastering the Art of Influencer Marketing on TikTok

New research from CreatorIQ reveals best practices that build awareness, revenue and affinity for food and beverage brands

Special Report: How Coach Found Itself ‘Amongst Friends’

Special Report: How Coach Found Itself ‘Amongst Friends’

When Coach founded its Coach Collective squad of brand ambassadors in 2020, the renowned luxury fashion brand was looking to move beyond transactional, pay-to-post creator relationships, and instead foster genuine collaboration with a new generation of advocates. Coach built out its namesake Collective by recruiting creators who could tap into

Special Report: How Unified Global Reporting Helped AB InBev Increase Campaign Impressions by 44%

Special Report: How Unified Global Reporting Helped AB InBev Increase Campaign Impressions by 44%

As a global leader in the beverage industry, AB InBev executes over 20 influencer marketing campaigns across U.S. and international markets at any given time. Though the business operates on an enterprise scale, AB InBev leverages influencer marketing to cultivate deep consumer loyalty to each of its subsidiary brands

Sponsored Holiday Shopping Posts Rise On Instagram

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Sponsored Holiday Shopping Posts Rise On Instagram

With the holiday shopping season in full swing, influencer marketing platform CreatorIQ did an analysis of brand-sponsored creator posts on Instagram...

FanDuel Keeps Betting on TV Advertising

FanDuel Keeps Betting on TV Advertising

Sports betting keeps growing as the biggest brands in the space continue to spend on TV advertising to entice both new and existing bettors. FanDuel, in particular, has spent $114.3 million on national TV advertising alone over the last 365 days, according to iSpot – which is nearly 35% of

Beauty Brands Aren't Spending Enough On Influencer Marketing

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Beauty Brands Aren't Spending Enough On Influencer Marketing

Building a beauty brand in 2022 is a costly endeavor. Brit Starr, senior vice president of strategy at CreatorIQ, told Women’s Wear Daily that the big brands with more money to spend see the most success when it comes to social media engagement. * According to Tribe, a data platform