FanDuel Keeps Betting on TV Advertising

Sports betting keeps growing as the biggest brands in the space continue to spend on TV advertising to entice both new and existing bettors. FanDuel, in particular, has spent $114.3 million on national TV advertising alone over the last 365 days, according to iSpot – which is nearly 35% of the total for the sports betting industry in that timeframe. The total also doesn't include local TV ads, which account for over 28% of sports betting TV ad impressions (given the localized nature of betting and betting legality in the U.S. right now).

MediaPost recently noted that Fox Corp. has won the right to buy an 18.6% stake in FanDuel, though the price tag is too steep to exercise at this time. Given the amount of money sportsbooks seemingly need to spend to during football season each year, that may always be the case.