Disney+

A collection of 32 posts

CREATOR ECONOMY

Streamers End Year at Parity Pushing Promos

Some of the top streaming services spent December pushing show and movie promos, reaching similar numbers of unique U.S. YouTube viewers in the process. * Data from Tubular Labs shows that Peacock, Netflix, Disney+ and HBO Max all closed the year reaching between 25 million and 29 million domestic YouTube

SPORTS

Tu Musica Hoy Punches Above Weight During Week 1 NFL Action

Week one's NFL games were thrilling from start to finish, with social video capturing a ton of the action. And while a lot of the biggest creators to cover the league were either the NFL itself or official media partners, others also notably punched their way into the

Streaming

HBO Max-imizes Audience In Summer

HBO Max’s YouTube audience saw significant growth in July as the streaming service leaned into promos for Peacemaker season two and IT: Welcome To Derry. Data from Tubular Labs reveals that HBO Max’s unique U.S. YouTube viewers grew by 193% month-over-month in July, nearing 13-month highs. * The

Data Dose Newsletter

Gen Z Fueling Movie Theater Revival

Tariffs impact travel and back-to-school, unified TV ad measurement, and more in this week's The Measure newsletter.

CREATOR ECONOMY

Disney+ Audience Soars With Shorts Push

Disney+ has increasingly been focusing on YouTube Shorts to push both awareness of the service and highlight specific content options. Combined with some ad spend, the strategy netted the service 75% more unique U.S. viewers on YouTube in June 2025, according to new data from Tubular Labs. Disney+ uploaded

Data Dose Newsletter

Women's Soccer Scores With Big Name Sponsorships

This Week On The Measure:  * Top Brands Score With NWSL Sponsorship * Shorts Leap For Dance Videos * 55% Of Millennials Shop Online 2-3 Times Per Week * Streamers Still Leaning On Older Audiences For Revenue * iSpot Disrupt in NYC March 19, RSVP below Top Brands Score With NWSL Sponsorship A recent MarketCast

TV ADVERTISING

Which Brands Advertised During 2025 Oscars? (Full List)

Anora was the big winner during the 2025 Oscars, including honors for Best Picture. But movies' most important night was a major opportunity for advertisers, too. Data from iSpot shows the full list below of brands airing during the live ceremony on ABC, along with some top-line takeaways: * Of

Streaming

Streaming Knows Drama: A Picture Of Genre Overload

The following is a selection from Brandon Katz of Parrot Analytics. For all of those still mad about The Bear being considered a "comedy," perhaps a look at the streaming landscape informs why that's their (and others') best awards path forward. Data from Parrot Analytics

Streaming

Streamers Still Leaning On Older Audiences For Revenue

The following is a selection from Brandon Katz of Parrot Analytics. Streaming content may be catering more to Gen Z audience sensibilities and interests, but... it winds up that these services are still relying more heavily on older audiences for the majority of their revenues. Parrot Analytics recently broke down

Streaming

How Peacock Leans On Broadcast TV Content

The following is a selection from Brandon Katz of Parrot Analytics. Comcast plans to spin off most of its cable assets into a separate entity. That's interesting in any age, but especially this one, where more inventory seems to be the preferred outcome to less as a boon

Streaming

Netflix's Streaming Originals Dominance Sees Incursions In Q3

The following is a selection from Brandon Katz of Parrot Analytics. Netflix has long been king of the streaming originals market, but Q3 data from Parrot Analytics shows how competitors have started to steal some of that spotlight by share of global streaming premieres. * In Q4 2023, Netflix accounted for

TV Audience

Ad Recall on Streaming: Disney+ Stands Out

As part of its streaming services study, MX8 Labs surveyed viewers about ad attention and more.

TV ADVERTISING

Assessing The Streaming Promo Horse Race On Linear TV

The streaming service landscape continues to shift, and national linear TV promos have moved along with those changes. Data from iSpot reveals quarterly national TV promo media value since the start of Q1 2023, with several points sticking out: * As first reported by Marketing Brew, Apple TV+ is spending less

Streaming

Star Wars Series Demand Sputtering For Disney+

The following is a selection from Brandon Katz of Parrot Analytics. When Disney+ launched, new Star Wars content was set to be an anchor for the streaming service. Despite initial success with the first season of The Mandalorian, however, subsequent Star Wars shows have not hit the same demand highs

TV Audience

Data: Consumers’ Preferred Content Across Streaming Platforms

A survey from MX8 Labs reveals that Prime Video ranks highest for movies, while Netflix and Hulu are neck-and-neck for original series.

TV Audience

Top Streaming Services by Viewer Experience, Content Appeal

According to an MX8 Labs study, Netflix was ranked as the No. 1 service for best overall streaming experience by 42% of consumers.

Streaming

Are Disney+ And Hulu A Perfect Streaming Marriage?

The following is a selection from Brandon Katz of Parrot Analytics. Disney+ and Hulu have complementary content libraries by age, but how does that translate to being the best long-term solution for consumers looking for a streaming bundle (and a price discount with it)? Parrot Analytics’ Content Panorama takes a

Streaming

Peacock's Olympic-Sized Bet On Subscriber Loyalty

The following is a selection from Brandon Katz of Parrot Analytics. Peacock is instituting a $2 price increase in July, ahead of the Summer Olympics in Paris – which is not a new strategy for streaming services, as the hope is the events drive subscriber acquisition that stays beyond the timeline

Streaming

Can Disney, WBD Maximize Audience Reach With New Streaming Bundle?

The following is a selection from Brandon Katz of Parrot Analytics. As streaming prices rise and consumers look for ways to cut down on the pure number of subscriptions they have at once, bundles are back in play. One of the most recent, between Disney and Warner Bros., provides access

Streaming

Demand For Kids Streaming Content Still Outpaces Supply

The following is a selection from Brandon Katz of Parrot Analytics. One content genre that is consistently in high demand on U.S. streaming platforms, but in lower supply, is children's programming. Data from Parrot Analytics suggests that broken down by platform, it’s clear the majority of

TV

The Value of Disney+’s Taylor Swift Era

This week on The Measure: * The Value of Disney+’s Taylor Swift Era * Consumer Cellular Dials Up More Ad Reach * Hulu Hits New Social Video Heights * NBA Postseason Audiences Are a Slam Dunk * Video Game Adaptations Have Room to Grow * This Week’s Free Report: Engaging Gamers & Understanding their

CREATOR ECONOMY

Hulu Hits New Heights on Social

Hulu was the No. 3 media & entertainment creator in the U.S. in March, reaching 40.6 million unique U.S. viewers across both Facebook and YouTube.

CREATOR ECONOMY

Disney+ Leads Streamers for March Growth in Earned Media Value

Disney+ netted $25.4 million in Earned Media Value (EMV) in March, a 50% increase from its February EMV, making it the top video streaming service by month-over-month growth, per a recent analysis from CreatorIQ. It also led for month-over-month community expansion, with a 39% increase in the number of

Streaming

Netflix Streaming Rivals Still Have The IP To Compete

The following is a selection from Brandon Katz of Parrot Analytics. When looking at Parrot Analytics’ most in-demand U.S. TV premieres of 2023 – which takes into account the level of audience demand within the first 30 days after a first episode has aired – a few trends immediately pop out.

Streaming

Disney+ Demand Decay Denotes Hulu's Importance

The following is a selection from Brandon Katz of Parrot Analytics. Hulu's impending integration into Disney+ could be the shot of life the latter streaming service needs, especially in light of its waning demand for original shows. Data from Parrot Analytics reveals how Disney+ titles have lost steam