Daytime TV - THE MEASURE

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Daytime TV

A collection of 6 posts

Primetime TV Ad Reach Shows Slight YoY Growth In Q1

Primetime TV Ad Reach Shows Slight YoY Growth In Q1

Primetime TV ad reach displayed slight growth in Q1, according to data from iSpot, which shows a 1.08% rise in ad impressions during the medium's most important (from a spend perspective) daypart. More from iSpot's Q1 transparency snapshot: * TV rallied around key sporting events in

Insurance TV Ad Impressions Decrease 17% Year-Over-Year

Insurance TV Ad Impressions Decrease 17% Year-Over-Year

iSpot’s new insurance industry report includes this major takeaway: Insurance brand TV ad impressions declined by 17% YoY from Jan. 1-Aug. 31. The report also uncovered these major findings: * Auto & general insurance brands saw a YoY increase share of TV ad impressions delivered during daytime, from 16.56%

Daytime TV Spotlight: Emerging Advertisers

Daytime TV Spotlight: Emerging Advertisers

These brands had the bigger year-over-year increase in daytime TV ad impressions, according to iSpot.

Daytime TV Spotlight: Top Programs

Daytime TV Spotlight: Top Programs

These shows had the highest share of daytime TV ad impressions, per iSpot.

Daytime TV Spotlight: Top Networks

Daytime TV Spotlight: Top Networks

CBS tops the chart with a 12.40% share of daytime TV ad impressions.

Daytime TV: New Reach Opportunities for Advertisers

Daytime TV: New Reach Opportunities for Advertisers

iSpot's new report reveals the data behind daytime TV's growing footprint.