Daytime TV: New Reach Opportunities for Advertisers

iSpot's new report reveals the data behind daytime TV's growing footprint.

Daytime TV: New Reach Opportunities for Advertisers
Photo by Glenn Carstens-Peters / Unsplash

A new report from iSpot dives into daytime TV advertising trends from Labor Day 2022 through Memorial Day 2023, and reveals that many networks and advertisers are putting new emphasis on daytime programming.

In total, there were over 860 billion household TV ad impressions delivered during daytime on linear TV, representing a 1.3% year-over-year increase. That increase was fueled in part by growth on broadcast networks, where daytime TV ad impressions increased nearly 10% year-over-year. Daytime programming accounted for 17.7% of all household TV ad impressions, second only to primetime (25%).

The report notes that "these shifts create new avenues for networks to maximize the value of non-primetime dayparts, while advertisers can locate pockets of broad-reach programming for lower CPMs."

Learn more and download the report here.