Ram Owns Most-Seen Auto TV Ad for April 10-16
But Subaru is the brand with the highest total combined TV ad impressions in iSpot.tv's top-five ranking.
According to recent data from iSpot.tv shared with WardsAuto, Ram's "To Be a Ram: Have Heart" commercial leads the top-five ranking of most seen auto ads on TV for April 10-16. The spot garnered 217.8 million national TV ad impressions, a 28.9% increase from the previous week. Estimated national TV ad spend for the spot was also up 60.4% week-over-week.
- Dodge's spot for the Hornet, which took first place the previous week, slips to second with 210.6 million national TV ad impressions. Per iSpot’s Creative Assessment, 29% of survey respondents cited the product itself as the single best thing about the ad.
- A commercial highlighting Lexus electric vehicles takes third place. NBA games generated over 12.8 million TV ad impressions out of the total 196.9 million.
- Subaru's fourth- and fifth-place spots combine for a total of 317.3 million TV ad impressions, and both had a similar national TV ad spend (est. $1.4 million).