Kohl's Hallmark Ads Drive Rapid In-Store Conversions

December is a key time for retail brands, so ad buys need to fuel business outcomes at the end of the year. In 2025, Kohl's didn't just drive conversions, but rapid ones at that, by airing a significant number of ads during Hallmark's December holiday programming.

Data from iSpot shows that Kohl's presence on Hallmark in December 2025 correlated with significant conversion performance, with 9.29 million households converting after exposure.

• By prioritizing Hallmark during the peak holiday shopping period, Kohl's capitalized on a highly engaged, purchase-ready audience and built a strong seasonal association with the network.
• Over 50% of converted households exposed to Kohl's ads on Hallmark converted within just one day of watching an ad.
• For exposed households on Hallmark, 47.6% converted after seeing just 14 or fewer Kohl's ad impressions — while unexposed households required nearly twice as many impressions to convert.