Social Video Insights For Brand, Publisher World Cup Strategies

As the name suggests, the FIFA World Cup is a captivating global event, uniting soccer fans and keeping audiences hooked for weeks on end.

The buzzy tournament provides significant opportunities to engage as audiences clamor for ways to take in soccer content in and around the event. How can brands, publishers and creators all take advantage, though?

Tubular Labs' latest report – 5 Sports Insights for Your World Cup Video Strategy – looks at recent major sporting events to get ahead of the hype. Some of the key insights:

• The countries that fuel the most soccer video views, and how it's not a direct correlation between team success and audience engagement.
• For World Cup videos, there IS such a thing as content being too short.
• Non-sports video genres that still generate significant views around the World Cup.
• Understanding how certain platforms are better for specific sports content (brands were a bigger part of YouTube's Super Bowl views than they were on other platforms).

The World Cup is right on the horizon. Check out more from Tubular Labs to make sure it doesn't pass you and your content team by.