Eleanor Semeraro

TV ADVERTISING

Sports Props Up Fox’s TV Ad Reach

NFL games generated 38% of Fox's TV ad impressions from Sept. 1, 2023 through April 30, 2024, per iSpot.tv

MARKETING

How Courir Navigated Abandoned Carts to Revitalize Online Sales

With Marigold, Courir saw 12x more customers returning to its website.

CREATOR ECONOMY

TikTok a Powerhouse for EU, U.S. Brands’ Earned Media Value

A new report from CreatorIQ reveals that TikTok — looming U.S. ban or not — has distinguished itself as a major source of momentum for creator marketing. And not just for American brands, but for European ones as well. * Europe’s top apparel brands averaged $33.5 million EMV from TikTok,

TV ADVERTISING

NBC Retains Primetime Ad Reach Despite Loss of Scripted Programming

Even with work stoppages, NBC's primetime reach declined by only 0.8% year-over-year, per iSpot.tv

TV Audience

NBA Playoffs Fuel Increase in ABC Watch-Time

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent

TV ADVERTISING

Big Four Broadcasters Grow Reach With Fewer Ads

The big four broadcast networks increased linear TV ad impressions by 6.2% YoY despite a 2% decrease in ad airings, per iSpot.tv.

CREATOR ECONOMY

Creator Marketing Growth: U.S. vs. EU Beauty Brands

Beauty was the only vertical that CreatorIQ analyzed where U.S. brands beat EU’s for year-over-year EMV growth, 41% vs 38%.

TV Measurement

ABC Again Leads Ranking of Most-Watched TV Networks

ABC took first place with a 7.48% viewership share for April 29 through May 5.

MARKETING

How Vertbaudet Used Marigold to Grow Conversions

Powered by Marigold, Vertbaudet's 'Welcome Campaign' achieved excellent conversion rates.

MARKETING

How Crew Clothing Grew Customer Purchases By 3X

A case study from British-inspired casual clothing brand Crew Clothing illustrates how a revamped strategy focused on new customer acquisition and email improvements in partnership with Nest and Wunderkind led to enhanced revenue growth. The brand worked with Nest to realign paid social to focus on new acquisition and brand

CREATOR ECONOMY

Data: The European Creator Economy Is Heating Up

In seven of the eight industries CreatorIQ analyzed, top European brands averaged higher YoY Earned Media Value growth than top U.S. brands.

TV Measurement

NBA Playoffs, NFL Draft Help ABC Stay Atop TV Network Ranking

ABC captured a 7.92% viewership share across April 22-28, 2024.

CREATOR ECONOMY

Creator Marketing Spotlight: Jersey Mike’s Subs

A recent analysis from CreatorIQ reveals that Jersey Mike’s Subs is experiencing a surge in Earned Media Value (EMV) and community engagement — thanks largely to TikTok. Nick Jonas even took to TikTok to show off his personalized sandwich. (We covered what a looming ban of the platform could mean

MARKETING

Marigold Helps Camper Footwear Up Email Conversions by 36%

A recent case study from relationship marketing company Marigold reveals how international footwear company Camper saw success with a personalized email campaign. Camper teamed up with Marigold and agency partner BeRepublic to maximize performance of a winter sales campaign via email.  * A key element was a behavior-based targeting strategy paired

CREATOR ECONOMY Featured

Clock’s Ticking on TikTok — What a Ban Could Mean for the Creator Economy

22% of organizations surveyed by CreatorIQ said TikTok drives the most ROI out of all social platforms.

TV Audience

ABC Ascends to No. 1 on TV Network Ranking

ABC captured a 7.58% viewership share across April 15-21, per Inscape.

CREATOR ECONOMY

Disney+ Leads Streamers for March Growth in Earned Media Value

Disney+ netted $25.4 million in Earned Media Value (EMV) in March, a 50% increase from its February EMV, making it the top video streaming service by month-over-month growth, per a recent analysis from CreatorIQ. It also led for month-over-month community expansion, with a 39% increase in the number of

CREATOR ECONOMY

How Top WNBA Draft Picks Stack Up on Social

Monday’s WNBA draft saw some of the breakout stars from the NCAA season move into the big leagues — led, of course, by Caitlin Clark. Clark was the overall No. 1 pick, joining the Indiana Fever, followed by Cameron Brink, picked second by the Los Angeles Sparks, while South Carolina’

TV Measurement

Masters Helps Propel CBS to Top of TV Network Ranking

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent

TV ADVERTISING

The Caitlin Clark Effect, Measured By TV Ad Impressions

The Caitlin Clark effect was real during this year’s NCAA women’s basketball tournament, as data from iSpot.tv reveals. Clark, who was just picked No. 1 overall in the WNBA draft by the Indiana Fever, played a key part in driving up interest — and TV ad impressions — for

TV ADVERTISING

Study: Fragmentation Biggest Challenge for Streaming Measurement

One of the biggest challenges facing advertisers today is how to measure cross-platform viewing. As part of a recent survey, iSpot.tv asked advertisers to rank the most significant challenges they face when it comes to streaming measurement. More than half (53.6%) of respondents cited “fragmentation” as either the

TV Audience

Inscape Data: Consumers Continue to Quit Cable/Satellite

Inscape’s Q4 2023 TV Market Trends report, based on linear and streaming audience data from over 22 million opted-in smart TVs, reveals that U.S. households continue to quit cable and satellite: 6.5% of U.S. cable/satellite households quit viewing on those inputs in Q4 2023, up

TV ADVERTISING

Some Ad Optimism Ahead of Upfronts

iSpot's new report reveals a measure of advertiser optimism around upfront budgets.

TV Measurement

ABC Takes First Place for TV Network Watch-Time

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent

CREATOR ECONOMY

Caitlin Clark Fuels $784.1K in Earned Media Value for Brands

State Farm has been the biggest beneficiary, with Clark driving $226.9K EMV for the brand.