NFL, ‘AGT’ Help NBC Snag Top Spot For TV Network Watch-Time

The network had a 6.61% viewership share for July 31 through August 6.

NFL, ‘AGT’ Help NBC Snag Top Spot For TV Network Watch-Time
Photo by Michèle Eckert / Unsplash

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching). Here's a look at the top 25 networks by viewership share for July 31 through August 6 — head over to TVREV to see the program ranking and insights about the top shows by watch-time.

NBC moves from third to first place week-over-week, with its 6.61% viewership share getting a bump from the 2023 Hall of Fame game that kicked off the NFL preseason. Other programs driving viewership on the network included Today, NBC Nightly News With Lester Holt and America’s Got Talent.

Additional insights around the most-watched networks from July 31 through August 6:

  • CBS retains its second-place position but increased watch-time week-over-week, up to 6.28% from 6.17% previously.
  • CNN has the largest week-over-week ranking increase, jumping from No. 15 to No. 9 with 1.95% of minutes watched.
  • Bravo moves up to No. 21 from No. 25 previously, with its 1.10% viewership share fueled in large part by the Below Deck and Real Housewives franchises.
  • Univision was the only network to retain its ranking position but increase watch-time week-over-week, capturing 1.62% vs. 1.61% previously.