TV Audience - THE MEASURE

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TV Audience

A collection of 147 posts

Fox News Captured Over 10% of TV Watch-Time Last Week

Fox News Captured Over 10% of TV Watch-Time Last Week

Fox News, NBC and ABC lead Inscape's TV network ranking for July 15-21.

Creators Playing Long Game On YouTube

The Measure Newsletter

Creators Playing Long Game On YouTube

This week's newsletter is sponsored by: This week On The Measure: * Long Videos Get Longer Legs On YouTube * Popular Teams Build Audience Quicker * Fox News Rises On Weekend Watch-Time * LGBTQ+ Content Fuels Streaming Loyalty, Usage * Olympic-Sized Bet On Subscriber Loyalty * This Week’s Free Report, From Samsung Ads:

Fox News Rises As Top TV Network By Watch-Time

Fox News Rises As Top TV Network By Watch-Time

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent

Nielsen/Revry: LGBTQ+ Content Fuels Streaming Loyalty and Usage

Nielsen/Revry: LGBTQ+ Content Fuels Streaming Loyalty and Usage

Four in five viewers say they're more likely to continue using a streaming service that features LGBTQ+ content.

Fox News No. 1 for TV Network Watch-Time

Fox News No. 1 for TV Network Watch-Time

Fox News captured a 6.29% viewership share across July 1-7, per Inscape.

Olympic Trials Help NBC Win for TV Network Watch-Time

Olympic Trials Help NBC Win for TV Network Watch-Time

NBC takes first place on the chart with a 7.02% viewership share, fueled in part by coverage of the 2024 U.S. Summer Olympic Trials.

Why Brands Shouldn’t Shy Away From LGBTQ+ Content

Why Brands Shouldn’t Shy Away From LGBTQ+ Content

65% of Revry viewers say they're more likely to buy from brands that advertise in LGBTQ+ inclusive TV programming.

Consumers Like YouTube’s Ad Experience More

The Measure Newsletter

Consumers Like YouTube’s Ad Experience More

This week On The Measure: * Which Streaming Ad Experiences Do Consumers Prefer? * Chefclub Network Cooks Up On Social * Olympic Trials Win Gold With TV Audiences * Brands Get Boost From Targeted LGBTQ+ Messaging * Netflix’s Spin-Off Success * This Week’s Free Report: Loyalty Unlocked - LGBTQ+ Streaming Audience Insights Which Streaming

NHL, NBA Final Rounds Net Watch-Time Win For ABC

NHL, NBA Final Rounds Net Watch-Time Win For ABC

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent

LGBTQ+ Streaming Audience Insights

LGBTQ+ Streaming Audience Insights

According to a Nielsen/Revry study, 78% of viewers take positive actions toward a brand after receiving targeted messaging in LGBTQ+ programming.

Ads on Streaming: What Consumers Really Think

Ads on Streaming: What Consumers Really Think

An MX8 consumer study found that YouTube, Netflix and Prime Video have the best ad experiences.

Despite Streaming’s Inroads, Tentpole TV Viewing Still Done Traditionally

Despite Streaming’s Inroads, Tentpole TV Viewing Still Done Traditionally

According to Inscape’s Q1 2024 TV Market Trends report, nearly 80% of U.S. households’ viewing time for news was via cable, satellite or over-the-air antenna.

U.S. Open Prompts Jump in NBC Watch-Time

U.S. Open Prompts Jump in NBC Watch-Time

NBC had an 8.27% viewership share across June 10-16 and moves from third to first place week-over-week, per Inscape.

NBA Finals Assist ABC’s Continued Reign on TV Network Ranking

NBA Finals Assist ABC’s Continued Reign on TV Network Ranking

ABC leads with an 8.49% viewership share across June 3-9, per Inscape.

Nearly 25% of Live, Linear Viewing Time Was Streamed in Q1

Nearly 25% of Live, Linear Viewing Time Was Streamed in Q1

From Q2 2022 to Q1 2024, streaming’s share of live, linear viewing has jumped nearly ten percentage points, per Inscape.

Smart TVs Show Record Time in Streaming-Only for Q1

Smart TVs Show Record Time in Streaming-Only for Q1

94% of total streaming time during Q1 came from smart TVs that only or mostly streamed content, per Inscape.

Inscape Data: Streaming Surged in Q1 2024

Inscape Data: Streaming Surged in Q1 2024

In Q1 2024, 58% of smart TVs solely streamed content, a full three percentage points up from Q4 2023

Broadcast Network TV Watch-Time Down, Cable News Up

Broadcast Network TV Watch-Time Down, Cable News Up

ABC remains in first place but its viewership share decreased week-over-week, while Fox News, MSNBC and CNN all grew minutes watched, per Inscape.

‘Drag Latina’ Leads for LGBTQ+ Viewership on Revry

‘Drag Latina’ Leads for LGBTQ+ Viewership on Revry

Season two of 'Drag Latina' accounted for 7.5% of total hours watched on Revry in Q1 2024.