Marketing To Their Thumbs: 8-in-10 Millennials Would Rather Lose Ability To Speak Than Ability To Text!

Modern marketers have an uphill battle in 2023.

With tightening regulations on data and consumer privacy, skyrocketing costs of traditional advertising platforms and a bevvy or real-world headwinds – from recession-like sentiment to pandemic-driven changes in consumer media habits – it’s harder now than ever for marketers to acquire and engage with customers.

According to a new report from Wunderkind, 86% of U.S. consumers have actually tried to erase their online footprint, and 87% say they will no longer shop with companies they don’t trust to use their data responsibly.

So what is the clear way forward for marketers?

For millennials, marketers have a clear imperative to hit them where it counts – text messaging. In fact, the report noted that, according to OpenMarket, 8 of 10 millennials said they would rather lose the ability to speak than the ability to text! Among all consumers, 41% said they are likely to switch to another brand because they offer text messaging.

Wunderkind found that retailers on average allocate over 10% of their budget to creating and maintaining a quality website. That includes implementing a system that can identify and engage with site visitors, even after they’ve left. After all, 26% of consumers will return and make a purchase on a website after abandoning their cart if retargeted with direct, personalized email.

Given that nearly 70% of eCommerce shopping carts are abandoned before completing a purchase, the tools and strategies outlined in the “The New Performance Marketing Era” guide provide a solid foundation for sustainable growth and scalable success.