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The Measure

Songtradr Sonic Spotlight: Sir-Mix-A-Lot’s Baby Got Back Is The TikTok Pick Of The Week For Brands

Sir-Mix-A-Lot first found fame in 1991 with Baby Got Back… Unfortunately, it was short-lived for the mostly one-hit-wonder. That was until it caught steam with GenZ on TikTok, generating more than 32.8K unique videos and 7.8 million streams on the platform over the past few months thanks to
Nov 29, 2022 1 min read
Fabric Issue #1

Fabric Issue #1

Oct 31, 2022
Sports Win the Week in TV Ads
TV

Sports Win the Week in TV Ads

NFL, NCAA and MLB accounted for 11% of all ad impressions and 30% of all spending on TV this week according to iSpot
Oct 31, 2022 1 min read
Baseball is a Numbers Game
TV Audience

Baseball is a Numbers Game

Data from Inscape.tv taken from a sample of 20 million connected  TVs show that Baseball isn't out yet. playoffs accounted for 6% of prime time during the playoffs 3.4% of tine during the weekends which isn't shabby when you consider the crush of football
Oct 26, 2022
Hello World.
News

Hello World.

This is The Measure, a brand new publication by Jason Damata that's just getting started. Things will be up and running here shortly, but you can subscribe in the meantime if you'd like to stay up to date and receive emails when new content is published!
Oct 26, 2022
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