Songtradr Sonic Spotlight: Sir-Mix-A-Lot’s Baby Got Back Is The TikTok Pick Of The Week For Brands

Sir-Mix-A-Lot first found fame in 1991 with Baby Got Back… Unfortunately, it was short-lived for the mostly one-hit-wonder. That was until it caught steam with GenZ on TikTok, generating more than 32.8K unique videos and 7.8 million streams on the platform over the past few months thanks to a viral challenge.

This has also driven a massive increase for him on Spotify, with his monthly listeners up 73% in the past 6 months and 173M streams of Baby Got Back in the past month, proving interest and engagement is extending beyond just TikTok.

What does this mean for brands: piggybacking on virality is the perfect way for brands to keep a steady drumbeat on TikTok, as the challenges drive increased engagement for all parties involved. So, in short, if you’re a brand on TikTok, and you’re not afraid to take a risk, now could be a good time to leverage Sir-Mix-A-Lot’s Baby Got Back.

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