Songtradr Sonic Spotlight: Sir-Mix-A-Lot’s Baby Got Back Is The TikTok Pick Of The Week For Brands

Sir-Mix-A-Lot first found fame in 1991 with Baby Got Back… Unfortunately, it was short-lived for the mostly one-hit-wonder. That was until it caught steam with GenZ on TikTok, generating more than 32.8K unique videos and 7.8 million streams on the platform over the past few months thanks to a viral challenge.

Daily videos made using Baby got Back on Tiktok

This has also driven a massive increase for him on Spotify, with his monthly listeners up 73% in the past 6 months and 173M streams of Baby Got Back in the past month, proving interest and engagement is extending beyond just TikTok.

The TikTok Bounce also shows up in Spotify

What does this mean for brands: piggybacking on virality is the perfect way for brands to keep a steady drumbeat on TikTok, as the challenges drive increased engagement for all parties involved. So, in short, if you’re a brand on TikTok, and you’re not afraid to take a risk, now could be a good time to leverage Sir-Mix-A-Lot’s Baby Got Back.

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