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Fabric Issue #1

The Measure

Oct 31, 2022

Parent company Fabric media started as a magazine in 1996, this is its first cover

Nissan TV Ad Outperforms Auto Norms with U.S. Assembly, Price Drop Message

55% of surveyed viewers said they were “more” or “much more” likely to purchase after seeing the ad, per iSpot data.

Jul 14, 2025 1 min read

American Express Swipes Larger Share Of Credit Card Streaming TV Ad Impressions

American Express takes a larger piece of the streaming TV ad impressions pie for credit cards than it does on linear TV, as data from iSpot shows. In June 2025, AmEx accounted for 11.61% share of voice for credit card streaming TV ad reach – No. 3, only behind Capital

Jul 11, 2025 1 min read

Cost Effectiveness Climbs As Reason For CTV Preference

Economic pressures are coming for every part of life in the U.S., and TV is no exception. LG Ad Solutions' recent report, The Big Shift, shares some of the most common reasons why CTV viewers prefer streaming vs. cable/satellite/broadcast TV. And not only was "more

Jul 11, 2025 1 min read

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