SPORTS Super Bowl Ads Aren’t As Likable As They Once Were Data from consumer research company MarketCast suggests that Super Bowl ads aren’t nearly as likable as they used to be: Peak Big Game ad “likeability” over the last 12 years was highest before 2015.
SPORTS Characters Win Over Visuals During Super Bowl The competition during the Super Bowl isn’t just on-field — with such a massive audience, it’s a battle of the brands to stand out during the commercial breaks.
SPORTS Same Game. Different Audiences. Measuring Super Bowl Impact Across Generations Different demographics respond to Super Bowl promotions in varied ways, influenced by their preferences for communication channels and types of offers.
SPORTS Shorter Super Bowl Ads Grow As Minute-Long Spots Dip While Super Bowl brand ad minutes are on the upswing, the average length of a Big Game ad has been decreasing over the last few years, according to iSpot data.
SPORTS EV Decrease Comes To Super Bowl Sunday Automakers seem to be hitting the breaks on electric vehicle TV advertising — and that includes during the Super Bowl — per iSpot data.
SPORTS Total Advertisers Balloon During Super Bowl Since 2010, the number of brands advertising nationally during the Super Bowl has jumped nearly 57%, according to data from iSpot.
SPORTS Will Beer Bubble Up in Super Bowl LIX? It’s looking like alcohol brands will make a comeback this year: Anheuser-Busch InBev alone already has five spots set for Super Bowl LIX, and Coors Light will also make an appearance.
SPORTS Super Bowl Brand Ad Minutes Up 30% Since 2010 For many people, the Super Bowl’s appeal isn’t just about the game, but the ads. Over the last few decades, brands have really leaned into the creative aspect of Big Game ads, using humor, celebrities and pop culture references to delight viewers.
SPORTS TikTok's Biggest Super Bowl Video Is From AJ & Big Justice, And Doritos Before the Super Bowl plays out on TVs across the U.S., there's another major push occurring on smaller screens, as Big Game advertisers and media partners work with creators to push awareness/buzz.
SPORTS Over 71% Of Super Bowl Ads Since 2020 Featured Celebrities Data from iSpot reveals that since 2020, 71.6% of Super Bowl ads have featured at least one celebrity.
SPORTS Automakers Park Super Bowl Ad Focus In Recent Years Once a behemoth during the Super Bowl, automakers have faded as a "big game" advertiser in recent years – as data from iSpot shows.
SPORTS Data: Racy Super Bowl Ads Worth The Risqué? Data from iSpot Creative Assessment goes back to 2014 to reveal the sharp downward trend in ads scoring for "risqué" among those surveyed.
SPORTS States Where Swift Stacks Up Best Vs. Chiefs How does the team stack up against its most famous fan, Taylor Swift, in terms of volume since the start of the playoffs? We dove into some Google trends data to find out more.
TV ADVERTISING Assessing The Streaming Promo Horse Race On Linear TV The streaming service landscape continues to shift, and national linear TV promos have moved along with those changes. Data from iSpot reveals quarterly national TV promo media value since the start of Q1 2023, with several points sticking out: * As first reported by Marketing Brew, Apple TV+ is spending less
CREATOR ECONOMY Paramount+ Leads Streamers for February Growth in Earned Media Value Paramount+ netted $29 million in Earned Media Value (EMV) in February — a notable 151% increase from its January EMV — making it the top streamer by month-over-month growth, according to a new analysis from CreatorIQ. It also led for year-over-year EMV growth, with an 81% increase from February 2023. * Additionally, Paramount+
TV ADVERTISING Skin Care's Super Start To 2024 TV Advertising The skin & foot care sector is among the largest on TV in terms of both national TV ad reach and spend, and despite recent declines from pandemic highs, this year has seen a potential bounceback coming – according to data from iSpot's new industry report. Some of the
TV ADVERTISING Tech Continues Super Bowl TV Ad Takeover While automotive and beer brands once reigned supreme during the Super Bowl, recent years have signaled a major shift in how many industries approach the Big Game and its big audience reach opportunity (and price tag). Data from iSpot's recent Super Bowl LVIII Creative Analysis report takes a
TV ADVERTISING Homes.com Building Something Big With TV Ads In 2024 Following Homes.com's celebrity-filled splash during this year's Super Bowl, the brand has been all over TV – as data from iSpot reveals. After not advertising on national linear TV at all since the start of 2018, the brand has already spent $37.9 million since the
TV ADVERTISING Food Found Fans' Funny Bones During Super Bowl LVIII Funny ads have been the norm for years during the Super Bowl, and that was the case once again this year, according to data from the iSpot Creative Assessment Survey. iSpot shows that 72% of this year's Super Bowl ads scored for "funny," while average likeability
TV ADVERTISING BMW, Christopher Walken Claim Top Super Bowl Spot After the Kansas City Chiefs were crowned champions on Sunday, another Super Bowl winner also emerged. According to iSpot Creative Assessment data, BMW's "Talkin' Like Walken" (featuring Christopher Walken and Usher) was the top Big Game ad by likeability. * Despite a relatively low number of
Super Bowl Streaming Catches Super Bowl Uptick National linear TV still controls Super Bowl watch-time, but by a shrinking margin – as data from Inscape dives into. While linear TV’s share of Big Game viewing fell by 3.9% year-over-year, streaming climbed by 2.1%. More from Inscape's analysis of Sunday's Super Bowl
CREATOR ECONOMY Travis Kelce Pops As Crossover Star Taylor Swift’s powers include giving a major crossover boost to boyfriend Travis Kelce of the Kansas City Chiefs, apparently. Tubular Labs data compares YouTube views about Kelce by category during the 2022-23 and 2023-24 NFL seasons – including a huge leap for pop culture. * U.S. YouTube views for Travis
Super Bowl iSpot: Super Bowl Nabs Record 126.6 Million Average Second-By-Second Audience The Kansas City Chiefs aren't the only ones celebrating following Sunday's thrilling Super Bowl win. CBS parent company Paramount Global also got a ton out of the game – including a Super Bowl record 126.6 million average second-by-second audience, according to data first released by iSpot.
CREATOR ECONOMY How Some Super Bowl Ad Celebs Stack Up on Social The Super Bowl is almost here, but brands have been getting in on the action for weeks now, releasing teasers, extended cuts and the exact ads themselves that will appear in the Big Game. A boatload of those spots feature celebrities of all types, from actors including Aubrey Plaza and
TV ADVERTISING Super Bowl Ads Show Storytelling Decline Narrative-focused ads may provide better results for brands advertising during the Super Bowl, yet in recent years, that emphasis has declined in favor of a focus on celebrities and humor – according to recent research from iSpot. * Since 2020, Super Bowl ads with a narrative focus (as measured by verbatim responses
