Retail - THE MEASURE

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Retail

A collection of 15 posts

Is Dick's $2.4 Billion Foot Locker Buy The Right Fit?

Is Dick's $2.4 Billion Foot Locker Buy The Right Fit?

Dick's Sporting Goods is buying fellow retail brand Foot Locker for $2.4 billion, as was announced this week. The move would marry one of the lone remaining "sporting goods stores" in the U.S. and one of its only national sneaker retailers. Would the buy

Majority Of Consumers Wish They Could Browse Products Through TVs

Majority Of Consumers Wish They Could Browse Products Through TVs

LG Ad Solutions' recent Shoppable Ad Report details consumer sentiments around shoppable ads on CTV, and how audiences want to interact with those ads. One of the primary takeaways from the report is how a significant portion of consumers polled are interested in utilizing TVs directly for shopping behaviors

CTV Users Starting Holiday Shopping Earlier Than Last Year

CTV Users Starting Holiday Shopping Earlier Than Last Year

While holiday shopping ads seemingly arrive earlier each year, brands' advanced efforts are backed up by consumer behaviors. Data from LG Ad Solutions' new report, Season's Streamings, unpacks holiday trends among CTV users – and found that shopping is happening much earlier this year than last. * 60%

Which Retail TV Ads Are Scoring The Highest Positive Purchase Intent?

Which Retail TV Ads Are Scoring The Highest Positive Purchase Intent?

With retailers already fully into the swing of holiday ad plans, iSpot recently looked at which retail ads were driving the most positive purchase intent – surveyed consumers indicated they were "more" or "much more" likely to buy the product after seeing the spot – since April 1.

Target Gained Significant Streaming TV Ad Reach Share In Q2

Target Gained Significant Streaming TV Ad Reach Share In Q2

iSpot's recent look at department store shifts in streaming TV ad share of voice shows the dynamic nature of ad approaches as streaming continues growing. Particularly for Target, the analysis reveals a fundamental adjustment in how the brand approaches streaming. * After being much more focused – by SOV – on

When Does Back-To-School TV Ad Season Start? It Depends...

When Does Back-To-School TV Ad Season Start? It Depends...

Back-to-school shopping is now an event that plays out across five months, from May through September, as advertising data from LG Ad Solutions (in a recent report, Commercials & Classrooms, published on TVREV) details. The report also shares more insights around consumer and advertiser behaviors when it comes to back-to-school:

A BTS Look At How UNIQLO Boosted Revenue 9X

A BTS Look At How UNIQLO Boosted Revenue 9X

UNIQLO leveraged Wunderkind’s Identity Network to deanonymize 45% of site traffic, resulting in a 13x increase in triggered email reach and a 9.4x boost in revenue for the retailer.

Lindsay Lohan Makes Walmart's New Black Friday Campaign So Fetch

CREATOR ECONOMY

Lindsay Lohan Makes Walmart's New Black Friday Campaign So Fetch

After last year's Office Space-inspired ads, Walmart is once again betting on nostalgia for its 2023 holiday spots, with a Mean Girls-focused campaign that kicked off on Nov. 1. The "Jingle Bell Rockin'" video is chock-full of nods to the source material, but also features

Retail Giants Blitz Thanksgiving

Retail Giants Blitz Thanksgiving

The holiday shopping season has officially begun, and retailers made the most of big TV audiences during the “Turkey Five.” According to iSpot data, est. national TV ad spend for retail brands rose 6.4% year-over-year during the five-day holiday weekend. TV ad impressions also showed slight dips, down 4.

Google Shopping Is Gearing Up For The Holidays

Google Shopping Is Gearing Up For The Holidays

In light of the holiday season, Google is pushing ads to show off the browser's shopping search capabilities. The brand recently put out two new spots – “Shop: Puffer Jackets” and “Shop: Signed, Sealed, Delivered," which feature consumers immersed and at ease while shopping with Google’s platform.

Holiday Shopping Doesn’t Stop For Cats & Dogs

Holiday Shopping Doesn’t Stop For Cats & Dogs

With the Holidays on the horizon, PetSmart wants consumers to know that you can, and should, give gifts to your pets too. The brand’s new spot, “Holidays: Anything for Pets," shows a young girl with her husky going door to door in a snow-laden neighborhood, giving gifts to

Amazon’s Black Friday Deals Even Bode Well For Yetis

Amazon’s Black Friday Deals Even Bode Well For Yetis

As the holiday shopping season looms, Amazon wants consumers to know about their early Black Friday deals. The brand’s new spot, “Holidays: Lonely Yeti”, depicts the mythical creature as being socially rejuvenated, after discovering Amazon’s early Black Friday deals. Using data from iSpot, AdAge shares that the ad

Best Buy's New TV Ad Starts Holiday Season Early

Best Buy's New TV Ad Starts Holiday Season Early

The calendar just turned to November, but that isn't stopping retailers from trying to get out ahead of holiday shopping – especially as recession fears continue to loom. AdAge showcases Best Buy's new TV ad informing audiences that Black Friday deals are already available on its website,

Rakuten Shimmies Its Way To Viewers’ Hearts

Rakuten Shimmies Its Way To Viewers’ Hearts

Rakuten is taking a play out of Stephen Curry’s book with its recent ad featuring the NBA star himself — although you won’t see him breaking out the moves this time. Instead, the ad shows people in everyday life getting their groove on after receiving cash back from Rakuten.