Primetime TV - THE MEASURE

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Primetime TV

A collection of 11 posts

Average Minute Audience Measurement's Crucial Flaw

Average Minute Audience Measurement's Crucial Flaw

Traditionally, TV advertising is bought on average minute audience figures, but data from iSpot's recent Unified NFL TV & Video Ad Playbook reveals how doing so can create significant reach shortfalls for late-game advertisers – especially during lopsided contests. * Looking at one primetime NFL game from the last two

The Biggest Ad-Level Insights From The First Half Of 2025

The Biggest Ad-Level Insights From The First Half Of 2025

Streaming's share of TV ad reach is growing rapidly, though that's far from the only major finding from the first half of 2025. iSpot's new 2025 H1 TV & Video Transparency Report details the biggest trends from the first half of the year, digging

SNL50's Social Video Success Sets Sights On A Billion Views

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SNL50's Social Video Success Sets Sights On A Billion Views

Saturday Night Live's big 50th anniversary weekend extravaganza has already been a welcome shot in the arm for the long-running NBC comedy show. Data from Tubular Labs reveals that in the last seven days (Feb. 12-18), SNL-related videos have generated nearly 400 million views on TikTok alone. * Other

Big 4 Primetime Rises In 2024, Even As Overall TV Ad Reach Dips

Big 4 Primetime Rises In 2024, Even As Overall TV Ad Reach Dips

iSpot’s H1 2024 TV Transparency Report reveals that although overall household TV ad impressions were down year-over-year, primetime was powering up. Thanks in part to sports and other premium programming, the daypart accounted for over a quarter of all TV ad impressions in the first six months of 2024,

Big Four Broadcasters Grow Reach With Fewer Ads

Big Four Broadcasters Grow Reach With Fewer Ads

The big four broadcast networks increased linear TV ad impressions by 6.2% YoY despite a 2% decrease in ad airings, per iSpot.tv.

Primetime TV Ad Reach Shows Slight YoY Growth In Q1

Primetime TV Ad Reach Shows Slight YoY Growth In Q1

Primetime TV ad reach displayed slight growth in Q1, according to data from iSpot, which shows a 1.08% rise in ad impressions during the medium's most important (from a spend perspective) daypart. More from iSpot's Q1 transparency snapshot: * TV rallied around key sporting events in

Primetime TV's Peak Performers For Ad Attention

Primetime TV's Peak Performers For Ad Attention

Primetime TV nets big audiences, but do programs also garner significant attention? Data from iSpot's Q1 transparency report showcases which primetime programs received the most attention over the year's first three months, relative to expected norms in the timeslot. * Wheel of Fortune doesn't typically

Oscars Ads Own Sunday Primetime

Oscars Ads Own Sunday Primetime

Numerous trophies were given out during the 96th Academy Awards on Sunday. But the ads during the event also collected some honors, as shown by data from iSpot: * The 2024 Oscars delivered 16.07% of primetime TV ad impressions on Mar. 10, which was three times more than the next

Striking Impact: Reality TV Ad Impressions Down, Sports & News Up

Striking Impact: Reality TV Ad Impressions Down, Sports & News Up

An absence of scripted TV programming for half of 2023 caused by the writers and actors strikes sent brands and audiences looking for alternatives. One may assume that unscripted shows would be an obvious choice, but iSpot’s 2023 TV Transparency Report reveals that reality TV ad impressions actually declined

NFL Playoffs Take Primetime Audience Honors vs. Emmys

NFL Playoffs Take Primetime Audience Honors vs. Emmys

Monday's Primetime Emmy Awards were one of entertainment's biggest nights. But despite the event's relative success as a production, it still had the tall task of going up against the NFL Playoffs in primetime – leading to a resounding win for wildcard round action. * Data

NFL Holds Power In Primetime

NFL Holds Power In Primetime

iSpot’s upcoming TV season ad recap dives into some of the industry’s biggest narratives from September through early May, including in-depth looks at specific dayparts and networks. One of the findings, shared with TVREV in advance: The NFL still owns primetime on the Big 4 nets – with 18.