NCIS - THE MEASURE

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NCIS

A collection of 6 posts

Haribo's 'Football Chat' Matches Reruns With Positive Purchase Intent

Haribo's 'Football Chat' Matches Reruns With Positive Purchase Intent

Since debuting during this year's Grammy Awards, Haribo's "Football Chat" has focused primarily on reruns. Since its debut, iSpot data shows that nearly 77% of "Football Chat" impressions have come during rerun programming – led by popular syndicated shows like Friends, NCIS and

CBS Pumps Up Primetime Procedurals

CBS Pumps Up Primetime Procedurals

Crime procedurals made up nearly half of the top programs by primetime impressions on CBS from Sept. 1, 2023-April 30, 2024, per iSpot.tv

TV Season Shrinkage And The Long-Term Subscriber Squeeze

TV Season Shrinkage And The Long-Term Subscriber Squeeze

The following is a selection from Brandon Katz of Parrot Analytics. Scripted TV seasons are getting increasingly shorter, and that's going to impact how long consumers are watching programming – if it hasn't already. Data from Parrot Analytics looks at season-length trends in recent years, and how

NFL Playoffs Take Primetime Audience Honors vs. Emmys

NFL Playoffs Take Primetime Audience Honors vs. Emmys

Monday's Primetime Emmy Awards were one of entertainment's biggest nights. But despite the event's relative success as a production, it still had the tall task of going up against the NFL Playoffs in primetime – leading to a resounding win for wildcard round action. * Data

Special Report: Getting (More) Transparent About TV In Q3

Special Report: Getting (More) Transparent About TV In Q3

The summer season, entertainment industry disruptions and limited major programming events in Q3 highlighted a critical need for transparency in the TV ad industry. * Household TV ad impressions saw a modest 1.4% YoY increase in Q3, while estimated national spend dipped by 5.95%. * However, the real story lies

CPG TV Advertising Knows Drama

CPG TV Advertising Knows Drama

According to a new report from iSpot, Q3 household TV ad impressions for consumer packaged goods climbed nearly 11% year-over-year on national linear TV. Notably, CPG brands spent the quarter leaning into program genres like drama & action, which have been effective at providing TV ad reach. * Drama & action