REPORTS

Special Report: Getting (More) Transparent About TV In Q3

John Cassillo

Oct 25, 2023 • 1 min read

The summer season, entertainment industry disruptions and limited major programming events in Q3 highlighted a critical need for transparency in the TV ad industry.

Household TV ad impressions saw a modest 1.4% YoY increase in Q3, while estimated national spend dipped by 5.95%.
However, the real story lies in the resilience of TV ads in reaching and resonating with viewers – particularly during re-air favorites like Friends, NCIS and Everybody Loves Raymond.

But that's only part of the story. iSpot's Q3 2023 TV Transparency Report dives deep into the latest TV ad trends and opportunities, offering data-driven insights and strategies for advertisers navigating a complex landscape.