NBA Playoffs - THE MEASURE

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NBA Playoffs

A collection of 15 posts

NBA Playoffs Reached Nearly 30% Of U.S. Households In 2025

NBA Playoffs Reached Nearly 30% Of U.S. Households In 2025

The NBA Playoffs were a resounding success this year, despite the perceived concerns around a "small market" Finals between the Oklahoma City Thunder and Indiana Pacers. Data from iSpot's new Q2 sports report shows that over the course of the playoffs, games reached nearly 30% (29.

QSR Brands Love NBA Ads Because They Work

QSR Brands Love NBA Ads Because They Work

Did you feel like you saw a lot of quick serve (QSR) ads during this year's NBA Playoffs and the NBA Finals? That's by design. QSR brands flock to NBA games – and the playoffs, in particular – because the spots work in terms of reaching their core

Michelob Bubbles Up As NBA Playoffs' Top Advertiser (So Far)

Michelob Bubbles Up As NBA Playoffs' Top Advertiser (So Far)

As fans wait for the NBA Finals to start on June 5, it's worth a look at which advertisers were the playoffs' most-seen over the course of the first three (largely exciting) rounds. Data from iSpot shows the top brands by household TV ad impressions during the

NBA, NHL Playoff Ratings Lack Recent Help From New York, Los Angeles Teams

NBA, NHL Playoff Ratings Lack Recent Help From New York, Los Angeles Teams

Over on TVREV, I wrote about NBA and NHL postseason ratings this year, and the factors that might impact audiences tuning in (or not). Key to that was the fact that since 2021, both leagues have lacked long runs of success from the nine teams located in its biggest markets,

What Were The NBA Playoffs' Most-Seen Brands?

What Were The NBA Playoffs' Most-Seen Brands?

The dust settled on the 2024 NBA Playoffs earlier this week, with the Boston Celtics dispatching the Dallas Mavericks in five games during the NBA Finals. While we know Boston took home the title on the court, who took home the championship in the ad department? Using iSpot data below,

NBA Playoffs A Slam Dunk For Google Pixel Ad Reach

NBA Playoffs A Slam Dunk For Google Pixel Ad Reach

The NBA Playoffs are nearing their conclusion. And this spring's action has been a treat for fans – as well as advertisers. Data from iSpot shows which brands have seen the most ad reach (by household TV ad impressions) during live national linear TV games during this year'

ABC Tops TV Networks for Watch-Time

ABC Tops TV Networks for Watch-Time

ABC captured a 7.58% viewership across May 20-26, per Inscape.

CBS Dethrones ABC to Lead TV Networks By Watch-Time

CBS Dethrones ABC to Lead TV Networks By Watch-Time

CBS captured an 8.82% viewership share across May 13-19, per Inscape.

NBA Playoffs Fuel Increase in ABC Watch-Time

NBA Playoffs Fuel Increase in ABC Watch-Time

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent

NBA Playoffs, NFL Draft Help ABC Stay Atop TV Network Ranking

NBA Playoffs, NFL Draft Help ABC Stay Atop TV Network Ranking

ABC captured a 7.92% viewership share across April 22-28, 2024.

Dunking All Over TV

Dunking All Over TV

An NBA season full of unexpected twists and turns delivered significantly more ad reach year-over-year. A recent report from iSpot shows that regular season household TV ad impressions jumped 6.7% year-over-year, while playoff games (including the NBA Finals) rose by more than 15%. NBA games were also TV’s

College Softball Comes Out of Left Field: TV By the Numbers

College Softball Comes Out of Left Field: TV By the Numbers

NCAA regional games captured 0.64% of all live, linear minutes watched on TV from May 15-21, per Inscape.

NBA Playoffs Top Mage’s Kentucky Derby Win

NBA Playoffs Top Mage’s Kentucky Derby Win

NBA playoffs action beat out the 149th Kentucky Derby for watch-time Saturday, dunking a 6.14% viewership share, according to Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. The Kentucky Derby, which saw three-year-old Mage win the crown, came in second with 5.44%

NHL Skates Into Second For TV Watch-Time

NHL Skates Into Second For TV Watch-Time

Inscape data for May 1-7 reveals that viewers were favoring sports programming.

NFL Draft Is TV Audience's First Pick In Primetime

NFL Draft Is TV Audience's First Pick In Primetime

The NFL Draft, an unwanted TV property many years ago, is now one of the biggest events of the year from a viewership standpoint. And the 2023 edition has been no different, at least through the first round. According to Inscape data: * The 2023 NFL Draft was the No. 1