What Were The NBA Playoffs' Most-Seen Brands?

What Were The NBA Playoffs' Most-Seen Brands?
Photo by Jason Leung / Unsplash

The dust settled on the 2024 NBA Playoffs earlier this week, with the Boston Celtics dispatching the Dallas Mavericks in five games during the NBA Finals. While we know Boston took home the title on the court, who took home the championship in the ad department?

Using iSpot data below, we take a look at the most-seen (by household TV ad impressions) brands of the playoffs, and more from the postseason.

  • Google Pixel led the way by TV ad reach, with 2.77% of household TV ad impressions during first-airing national linear playoff games (April 20-June 17).
  • Beer and food brands were big – Wingstop and Burger King led QSRs by TV ad impressions during the playoffs, while Michelob and Modelo were the two beer brands to appear among the top-10.
  • Among the 10 most-seen spots throughout the postseason, Google Pixel, Michelob and State Farm all had two ads apiece, though interestingly, just one of those spots (Google Pixel's Magic Eraser: Beach Jump) was newly introduced during the playoffs.