Local Broadcast - THE MEASURE

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Local Broadcast

A collection of 6 posts

National Brands' Local Opportunity

National Brands' Local Opportunity

As the national monoculture fades, there appears to be a major opportunity for national brands to embrace local ad targeting, according to TVREV’s report, Local TV: Perils & Promise In the Age of Streaming. * While 40% of survey respondents said they see many TV ads from national companies targeted

Do TV Audiences Need Local Flavor?

Do TV Audiences Need Local Flavor?

Audiences are torn about whether they need local broadcast stations to feel sufficiently informed, as TVREV’s report, Local TV: Perils & Promise In the Age of Streaming, notes. * According to the report, 35% of respondents (all over 25 years old) stated they would feel sufficiently informed by other sources

Are Audiences Sufficiently Informed Without Local Broadcast TV?

Are Audiences Sufficiently Informed Without Local Broadcast TV?

As part of its latest report, Local TV: Perils & Promise In the Age of Streaming, TVREV found that a large share of those surveyed still feel there's a need for local TV stations. * 27% of respondents (all over 25 years old) said they wouldn't feel

Are Whippersnappers Streaming Local News?

Are Whippersnappers Streaming Local News?

Older TV viewers don’t stream local news, with 55% of those over 45 reporting that they never stream news from local sources. Yet younger viewers ARE streaming news according to TVREV’s report, Local TV: Perils & Promise In the Age of Streaming. * Older TV viewers don’t stream

News Is Still The Local Favorite

Local Broadcast

News Is Still The Local Favorite

TVREV’s latest report – Local TV: Perils & Promise In the Age of Streaming – reveals that local broadcast audiences of all ages are still tuning in primarily for the evening news, despite conventional thinking around sports driving broadcast viewership. * News viewership for those over 65 (59%) is almost double what

Who Is Watching Local Broadcast TV?

Who Is Watching Local Broadcast TV?

After surveying more than 60K Americans aged 25 and older, TVREV's new report – Local TV: Perils & Promise In The Age Of Streaming -- confirms some conventional thinking, while also providing some surprising findings. * Nearly two-thirds (63%) of those over 65 report watching local broadcast every day, with