Live Sports - THE MEASURE

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Live Sports

A collection of 15 posts

Verizon Leads As NFL's Most-Seen Week 1 Advertiser

Verizon Leads As NFL's Most-Seen Week 1 Advertiser

The 2025-26 NFL season is officially off and running after a first weekend full of exciting games. But beyond the action on the field are the large collection of ads old and new running during game breaks – where Verizon was the most-seen brand during week one, as iSpot data points

Inside the Engine of Live Sports: Genius Sports’ Josh Linforth on Data, Ads, and Fans

Inside the Engine of Live Sports: Genius Sports’ Josh Linforth on Data, Ads, and Fans

Media Cartographer Evan Shapiro caught up with Josh Linforth, Chief Revenue Officer at Genius Sports, for a Big Brains conversation that pulled back the curtain on one of the most powerful data companies in sports.

Cowboys Will Lead NFL In Primetime/Holiday TV Games For 2025

Cowboys Will Lead NFL In Primetime/Holiday TV Games For 2025

Even coming off of a 7-10 season, the Dallas Cowboys are still America's team... at least according to the NFL and league TV partners. The NFL's 2025 regular season schedule was announced on Wednesday, and the Cowboys led the league with eight primetime or holiday games,

NBA, NHL Playoff Ratings Lack Recent Help From New York, Los Angeles Teams

NBA, NHL Playoff Ratings Lack Recent Help From New York, Los Angeles Teams

Over on TVREV, I wrote about NBA and NHL postseason ratings this year, and the factors that might impact audiences tuning in (or not). Key to that was the fact that since 2021, both leagues have lacked long runs of success from the nine teams located in its biggest markets,

Why Do Cord-Cutters Resubscribe?

Why Do Cord-Cutters Resubscribe?

Cord-cutting continues to wreak havoc on traditional linear TV, but while plenty of consumers opt to ditch cable, there are others who are coming back into the fold, too. Recent research from TiVo's Q4 report, "Do You Want To Build A Bundle?" reveals (among other things)

More Women Prioritize Special Events For Sports Viewing

More Women Prioritize Special Events For Sports Viewing

While sports TV viewership is strong across the board, on average, men and women do have different priorities when it comes to tune-in. LG Ad Solutions' recent Stadium-to-Screen report details more around connected TV sports audiences. * 33% of those surveyed said they watch almost every game for their favorite

SVODs Are Increasingly The Home Of Live Sports

SVODs Are Increasingly The Home Of Live Sports

Once secondary to national linear TV, streaming sports have become the No. 1 home for live sports – at least according to new research from Hub. In its latest study, "What's The Score?" Hub finds that 69% of U.S. sports fans use SVOD services to watch

Popular Teams Build TV Audiences Quicker

Popular Teams Build TV Audiences Quicker

Every sports league has teams that are more popular than others, and it ends up that popularity typically helps games build audiences faster on TV. In its new report, Every Second Counts, iSpot data shows how national primetime games for the most popular teams outperform average ad impressions during early

How Close Games Can 'Defy Gravity' For TV Ad Reach

How Close Games Can 'Defy Gravity' For TV Ad Reach

While blowout games can create opportunities for TV ad impression under-delivery, as iSpot data previously showed, close games can have the opposite effect. When games are delivering spot-level impressions (SLI) well above average-minute audience (ACM) levels, advertisers are getting more bang for their buck – BUT networks effectively give away reach

How Do Sports' Average-Minute Audiences Compare To Exact-Ad Measurement?

How Do Sports' Average-Minute Audiences Compare To Exact-Ad Measurement?

As the importance of sports continues to grow on TV, it's crucial for brands, networks and leagues to understand the value of ads during those events – and the differences between average commercial-minute audience (ACM) metrics and spot-level impressions (SLI). iSpot's new study from Dave Coletti, Every

Which Teams Did The NFL Emphasize On TV For 2024-25?

Which Teams Did The NFL Emphasize On TV For 2024-25?

Following Wednesday's release of the 2024-25 NFL regular season schedule, the league shared with Sports Business Journal that it used TV ratings as a guiding force for how the slate took shape. And with more standalone spots than ever, there were ample opportunities to spotlight both established and

Which Ad Industries Catch Viewer Attention Most During Live Sports?

Which Ad Industries Catch Viewer Attention Most During Live Sports?

Live sports never lack for advertising, yet some ads are more effective than others in terms of garnering audience attention, as data from LG Ad Solutions' new report, Stadium to Screen: Streaming Live Sports in 2024, dives into. * Entertainment and restaurant ads are the most likely industries to earn

Report: 85% Of Live Sports Audiences Are Multitasking

Report: 85% Of Live Sports Audiences Are Multitasking

While live sports programming is a major driver of TV tune-in, it's also an incredibly distract one, as data from LG Ad Solutions' new report, Stadium to Screen: Streaming Live Sports in 2024, shares. * LG reveals that 85% of viewers are multitasking while watching live sporting events.

Netflix Just Signed YouTube's No. 1 Sports Franchise

Netflix Just Signed YouTube's No. 1 Sports Franchise

Tuesday's news that Netflix would be the new home of WWE's Monday Night Raw starting in 2025 made waves as a major step into the pool of live sports. And it is for Netflix. But the bigger impact may come from the potential audience Netflix is